what you'll get
what you'll get
what you'll get
what you'll get
what you'll get
what you'll get
what you'll get
what you'll get
what you'll get
Stop playing on hard mode1
Creators are special. The sheer number of things we have to be good at to succeed is absurd: writing, design, editing, recording, and even just knowing how to use all kinds of equipment!
And even when you get really good at all these things…
You’re just one person. And everything changes—fast.
The world has woken up to the power, influence, and leverage that come from content creation. And now, solo creators are competing against major companies with massive teams of dedicated specialists—teams of people doing all the things YOU do as an individual. They’re all running experiments, sharing the results with their team, and getting better—FAST.
This trend is only going to continue. The bar of what is “good” content raises all the time, making it harder and harder for solo creators or small teams to compete.
When you’re operating alone, you’re playing the game on hard mode. You can learn from your experiments, you can chat with AI, or you can take a course—but the world moves too quickly. The most valuable information is shared quickly and privately while it’s still relevant.
I didn’t have a massive team. I didn’t even have a group chat of creator friends to share with. So I decided to make my own.
The Lab was built as a place for professional creators like me to experiment and learn together. To get the benefits these large media teams have without the cost or complexity.
The Lab is a community of creators just like you—successful and ambitious, yet supportive and generous. Being a creator is hard enough. The Lab all of our lives a easier, more successful, and a lot more fun.
I joined The Lab with very high expectations and they were exceeded! Simply being able to browse previous conversations is worth the membership price.
I dare you to find a more helpful, engaged, and smart creator community.
If you're serious about your creator business, you need to join The Lab — it's where growth on steroids happens.
Eric Zimmer
35M+ Podcast Downloads
Who this is for
Stop playing on hard mode1
Creators are special. The sheer number of things we have to be good at to succeed is absurd: writing, design, editing, recording, and even just knowing how to use all kinds of equipment!
And even when you get really good at all these things…
You’re just one person. And everything changes—fast.
The world has woken up to the power, influence, and leverage that come from content creation. And now, solo creators are competing against major companies with massive teams of dedicated specialists—teams of people doing all the things YOU do as an individual. They’re all running experiments, sharing the results with their team, and getting better—FAST.
This trend is only going to continue. The bar of what is “good” content raises all the time, making it harder and harder for solo creators or small teams to compete.
When you’re operating alone, you’re playing the game on hard mode. You can learn from your experiments, you can chat with AI, or you can take a course—but the world moves too quickly. The most valuable information is shared quickly and privately while it’s still relevant.
I didn’t have a massive team. I didn’t even have a group chat of creator friends to share with. So I decided to make my own.
The Lab was built as a place for professional creators like me to experiment and learn together. To get the benefits these large media teams have without the cost or complexity.
The Lab is a community of creators just like you—successful and ambitious, yet supportive and generous. Being a creator is hard enough. The Lab all of our lives a easier, more successful, and a lot more fun.
I joined The Lab with very high expectations and they were exceeded! Simply being able to browse previous conversations is worth the membership price.
I dare you to find a more helpful, engaged, and smart creator community.
If you're serious about your creator business, you need to join The Lab — it's where growth on steroids happens.
Eric Zimmer
35M+ Podcast Downloads
Who this is for
Stop playing on hard mode2
Creators are special. The sheer number of things we have to be good at to succeed is absurd: writing, design, editing, recording, and even just knowing how to use all kinds of equipment!
And even when you get really good at all these things…
You’re just one person. And everything changes—fast.
The world has woken up to the power, influence, and leverage that come from content creation. And now, solo creators are competing against major companies with massive teams of dedicated specialists—teams of people doing all the things YOU do as an individual. They’re all running experiments, sharing the results with their team, and getting better—FAST.
This trend is only going to continue. The bar of what is “good” content raises all the time, making it harder and harder for solo creators or small teams to compete.
When you’re operating alone, you’re playing the game on hard mode. You can learn from your experiments, you can chat with AI, or you can take a course—but the world moves too quickly. The most valuable information is shared quickly and privately while it’s still relevant.
I didn’t have a massive team. I didn’t even have a group chat of creator friends to share with. So I decided to make my own.
The Lab was built as a place for professional creators like me to experiment and learn together. To get the benefits these large media teams have without the cost or complexity.
The Lab is a community of creators just like you—successful and ambitious, yet supportive and generous. Being a creator is hard enough. The Lab all of our lives a easier, more successful, and a lot more fun.
I joined The Lab with very high expectations and they were exceeded! Simply being able to browse previous conversations is worth the membership price.
I dare you to find a more helpful, engaged, and smart creator community.
If you're serious about your creator business, you need to join The Lab — it's where growth on steroids happens.
Eric Zimmer
35M+ Podcast Downloads
What's in it
Stop playing on hard mode3
Creators are special. The sheer number of things we have to be good at to succeed is absurd: writing, design, editing, recording, and even just knowing how to use all kinds of equipment!
And even when you get really good at all these things…
You’re just one person. And everything changes—fast.
The world has woken up to the power, influence, and leverage that come from content creation. And now, solo creators are competing against major companies with massive teams of dedicated specialists—teams of people doing all the things YOU do as an individual. They’re all running experiments, sharing the results with their team, and getting better—FAST.
This trend is only going to continue. The bar of what is “good” content raises all the time, making it harder and harder for solo creators or small teams to compete.
When you’re operating alone, you’re playing the game on hard mode. You can learn from your experiments, you can chat with AI, or you can take a course—but the world moves too quickly. The most valuable information is shared quickly and privately while it’s still relevant.
I didn’t have a massive team. I didn’t even have a group chat of creator friends to share with. So I decided to make my own.
The Lab was built as a place for professional creators like me to experiment and learn together. To get the benefits these large media teams have without the cost or complexity.
The Lab is a community of creators just like you—successful and ambitious, yet supportive and generous. Being a creator is hard enough. The Lab all of our lives a easier, more successful, and a lot more fun.
I joined The Lab with very high expectations and they were exceeded! Simply being able to browse previous conversations is worth the membership price.
I dare you to find a more helpful, engaged, and smart creator community.
If you're serious about your creator business, you need to join The Lab — it's where growth on steroids happens.
Eric Zimmer
35M+ Podcast Downloads
what you'll get
Stop playing on hard mode3
Creators are special. The sheer number of things we have to be good at to succeed is absurd: writing, design, editing, recording, and even just knowing how to use all kinds of equipment!
And even when you get really good at all these things…
You’re just one person. And everything changes—fast.
The world has woken up to the power, influence, and leverage that come from content creation. And now, solo creators are competing against major companies with massive teams of dedicated specialists—teams of people doing all the things YOU do as an individual. They’re all running experiments, sharing the results with their team, and getting better—FAST.
This trend is only going to continue. The bar of what is “good” content raises all the time, making it harder and harder for solo creators or small teams to compete.
When you’re operating alone, you’re playing the game on hard mode. You can learn from your experiments, you can chat with AI, or you can take a course—but the world moves too quickly. The most valuable information is shared quickly and privately while it’s still relevant.
I didn’t have a massive team. I didn’t even have a group chat of creator friends to share with. So I decided to make my own.
The Lab was built as a place for professional creators like me to experiment and learn together. To get the benefits these large media teams have without the cost or complexity.
The Lab is a community of creators just like you—successful and ambitious, yet supportive and generous. Being a creator is hard enough. The Lab all of our lives a easier, more successful, and a lot more fun.
I joined The Lab with very high expectations and they were exceeded! Simply being able to browse previous conversations is worth the membership price.
I dare you to find a more helpful, engaged, and smart creator community.
If you're serious about your creator business, you need to join The Lab — it's where growth on steroids happens.
Eric Zimmer
35M+ Podcast Downloads
Testimonials
Stop playing on hard mode3
Creators are special. The sheer number of things we have to be good at to succeed is absurd: writing, design, editing, recording, and even just knowing how to use all kinds of equipment!
And even when you get really good at all these things…
You’re just one person. And everything changes—fast.
The world has woken up to the power, influence, and leverage that come from content creation. And now, solo creators are competing against major companies with massive teams of dedicated specialists—teams of people doing all the things YOU do as an individual. They’re all running experiments, sharing the results with their team, and getting better—FAST.
This trend is only going to continue. The bar of what is “good” content raises all the time, making it harder and harder for solo creators or small teams to compete.
When you’re operating alone, you’re playing the game on hard mode. You can learn from your experiments, you can chat with AI, or you can take a course—but the world moves too quickly. The most valuable information is shared quickly and privately while it’s still relevant.
I didn’t have a massive team. I didn’t even have a group chat of creator friends to share with. So I decided to make my own.
The Lab was built as a place for professional creators like me to experiment and learn together. To get the benefits these large media teams have without the cost or complexity.
The Lab is a community of creators just like you—successful and ambitious, yet supportive and generous. Being a creator is hard enough. The Lab all of our lives a easier, more successful, and a lot more fun.
I joined The Lab with very high expectations and they were exceeded! Simply being able to browse previous conversations is worth the membership price.
I dare you to find a more helpful, engaged, and smart creator community.
If you're serious about your creator business, you need to join The Lab — it's where growth on steroids happens.
Eric Zimmer
35M+ Podcast Downloads
MEmber snapshot
Stop playing on hard mode3
Creators are special. The sheer number of things we have to be good at to succeed is absurd: writing, design, editing, recording, and even just knowing how to use all kinds of equipment!
And even when you get really good at all these things…
You’re just one person. And everything changes—fast.
The world has woken up to the power, influence, and leverage that come from content creation. And now, solo creators are competing against major companies with massive teams of dedicated specialists—teams of people doing all the things YOU do as an individual. They’re all running experiments, sharing the results with their team, and getting better—FAST.
This trend is only going to continue. The bar of what is “good” content raises all the time, making it harder and harder for solo creators or small teams to compete.
When you’re operating alone, you’re playing the game on hard mode. You can learn from your experiments, you can chat with AI, or you can take a course—but the world moves too quickly. The most valuable information is shared quickly and privately while it’s still relevant.
I didn’t have a massive team. I didn’t even have a group chat of creator friends to share with. So I decided to make my own.
The Lab was built as a place for professional creators like me to experiment and learn together. To get the benefits these large media teams have without the cost or complexity.
The Lab is a community of creators just like you—successful and ambitious, yet supportive and generous. Being a creator is hard enough. The Lab all of our lives a easier, more successful, and a lot more fun.
I joined The Lab with very high expectations and they were exceeded! Simply being able to browse previous conversations is worth the membership price.
I dare you to find a more helpful, engaged, and smart creator community.
If you're serious about your creator business, you need to join The Lab — it's where growth on steroids happens.
Eric Zimmer
35M+ Podcast Downloads
Pricing
Stop playing on hard mode3
Creators are special. The sheer number of things we have to be good at to succeed is absurd: writing, design, editing, recording, and even just knowing how to use all kinds of equipment!
And even when you get really good at all these things…
You’re just one person. And everything changes—fast.
The world has woken up to the power, influence, and leverage that come from content creation. And now, solo creators are competing against major companies with massive teams of dedicated specialists—teams of people doing all the things YOU do as an individual. They’re all running experiments, sharing the results with their team, and getting better—FAST.
This trend is only going to continue. The bar of what is “good” content raises all the time, making it harder and harder for solo creators or small teams to compete.
When you’re operating alone, you’re playing the game on hard mode. You can learn from your experiments, you can chat with AI, or you can take a course—but the world moves too quickly. The most valuable information is shared quickly and privately while it’s still relevant.
I didn’t have a massive team. I didn’t even have a group chat of creator friends to share with. So I decided to make my own.
The Lab was built as a place for professional creators like me to experiment and learn together. To get the benefits these large media teams have without the cost or complexity.
The Lab is a community of creators just like you—successful and ambitious, yet supportive and generous. Being a creator is hard enough. The Lab all of our lives a easier, more successful, and a lot more fun.
I joined The Lab with very high expectations and they were exceeded! Simply being able to browse previous conversations is worth the membership price.
I dare you to find a more helpful, engaged, and smart creator community.
If you're serious about your creator business, you need to join The Lab — it's where growth on steroids happens.
Eric Zimmer
35M+ Podcast Downloads
about
Stop playing on hard mode3
Creators are special. The sheer number of things we have to be good at to succeed is absurd: writing, design, editing, recording, and even just knowing how to use all kinds of equipment!
And even when you get really good at all these things…
You’re just one person. And everything changes—fast.
The world has woken up to the power, influence, and leverage that come from content creation. And now, solo creators are competing against major companies with massive teams of dedicated specialists—teams of people doing all the things YOU do as an individual. They’re all running experiments, sharing the results with their team, and getting better—FAST.
This trend is only going to continue. The bar of what is “good” content raises all the time, making it harder and harder for solo creators or small teams to compete.
When you’re operating alone, you’re playing the game on hard mode. You can learn from your experiments, you can chat with AI, or you can take a course—but the world moves too quickly. The most valuable information is shared quickly and privately while it’s still relevant.
I didn’t have a massive team. I didn’t even have a group chat of creator friends to share with. So I decided to make my own.
The Lab was built as a place for professional creators like me to experiment and learn together. To get the benefits these large media teams have without the cost or complexity.
The Lab is a community of creators just like you—successful and ambitious, yet supportive and generous. Being a creator is hard enough. The Lab all of our lives a easier, more successful, and a lot more fun.
I joined The Lab with very high expectations and they were exceeded! Simply being able to browse previous conversations is worth the membership price.
I dare you to find a more helpful, engaged, and smart creator community.
If you're serious about your creator business, you need to join The Lab — it's where growth on steroids happens.
Eric Zimmer
35M+ Podcast Downloads
FAQs
Stop playing on hard mode3
Creators are special. The sheer number of things we have to be good at to succeed is absurd: writing, design, editing, recording, and even just knowing how to use all kinds of equipment!
And even when you get really good at all these things…
You’re just one person. And everything changes—fast.
The world has woken up to the power, influence, and leverage that come from content creation. And now, solo creators are competing against major companies with massive teams of dedicated specialists—teams of people doing all the things YOU do as an individual. They’re all running experiments, sharing the results with their team, and getting better—FAST.
This trend is only going to continue. The bar of what is “good” content raises all the time, making it harder and harder for solo creators or small teams to compete.
When you’re operating alone, you’re playing the game on hard mode. You can learn from your experiments, you can chat with AI, or you can take a course—but the world moves too quickly. The most valuable information is shared quickly and privately while it’s still relevant.
I didn’t have a massive team. I didn’t even have a group chat of creator friends to share with. So I decided to make my own.
The Lab was built as a place for professional creators like me to experiment and learn together. To get the benefits these large media teams have without the cost or complexity.
The Lab is a community of creators just like you—successful and ambitious, yet supportive and generous. Being a creator is hard enough. The Lab all of our lives a easier, more successful, and a lot more fun.
I joined The Lab with very high expectations and they were exceeded! Simply being able to browse previous conversations is worth the membership price.
I dare you to find a more helpful, engaged, and smart creator community.
If you're serious about your creator business, you need to join The Lab — it's where growth on steroids happens.
Eric Zimmer
35M+ Podcast Downloads
Who this is for
Stop playing on hard mode1
Creators are special. The sheer number of things we have to be good at to succeed is absurd: writing, design, editing, recording, and even just knowing how to use all kinds of equipment!
And even when you get really good at all these things…
You’re just one person. And everything changes—fast.
The world has woken up to the power, influence, and leverage that come from content creation. And now, solo creators are competing against major companies with massive teams of dedicated specialists—teams of people doing all the things YOU do as an individual. They’re all running experiments, sharing the results with their team, and getting better—FAST.
This trend is only going to continue. The bar of what is “good” content raises all the time, making it harder and harder for solo creators or small teams to compete.
When you’re operating alone, you’re playing the game on hard mode. You can learn from your experiments, you can chat with AI, or you can take a course—but the world moves too quickly. The most valuable information is shared quickly and privately while it’s still relevant.
I didn’t have a massive team. I didn’t even have a group chat of creator friends to share with. So I decided to make my own.
The Lab was built as a place for professional creators like me to experiment and learn together. To get the benefits these large media teams have without the cost or complexity.
The Lab is a community of creators just like you—successful and ambitious, yet supportive and generous. Being a creator is hard enough. The Lab all of our lives a easier, more successful, and a lot more fun.
I joined The Lab with very high expectations and they were exceeded! Simply being able to browse previous conversations is worth the membership price.
I dare you to find a more helpful, engaged, and smart creator community.
If you're serious about your creator business, you need to join The Lab — it's where growth on steroids happens.
Eric Zimmer
35M+ Podcast Downloads
Who this is for
Stop playing on hard mode2
Creators are special. The sheer number of things we have to be good at to succeed is absurd: writing, design, editing, recording, and even just knowing how to use all kinds of equipment!
And even when you get really good at all these things…
You’re just one person. And everything changes—fast.
The world has woken up to the power, influence, and leverage that come from content creation. And now, solo creators are competing against major companies with massive teams of dedicated specialists—teams of people doing all the things YOU do as an individual. They’re all running experiments, sharing the results with their team, and getting better—FAST.
This trend is only going to continue. The bar of what is “good” content raises all the time, making it harder and harder for solo creators or small teams to compete.
When you’re operating alone, you’re playing the game on hard mode. You can learn from your experiments, you can chat with AI, or you can take a course—but the world moves too quickly. The most valuable information is shared quickly and privately while it’s still relevant.
I didn’t have a massive team. I didn’t even have a group chat of creator friends to share with. So I decided to make my own.
The Lab was built as a place for professional creators like me to experiment and learn together. To get the benefits these large media teams have without the cost or complexity.
The Lab is a community of creators just like you—successful and ambitious, yet supportive and generous. Being a creator is hard enough. The Lab all of our lives a easier, more successful, and a lot more fun.
I joined The Lab with very high expectations and they were exceeded! Simply being able to browse previous conversations is worth the membership price.
I dare you to find a more helpful, engaged, and smart creator community.
If you're serious about your creator business, you need to join The Lab — it's where growth on steroids happens.
Eric Zimmer
35M+ Podcast Downloads
What's in it
Stop playing on hard mode3
Creators are special. The sheer number of things we have to be good at to succeed is absurd: writing, design, editing, recording, and even just knowing how to use all kinds of equipment!
And even when you get really good at all these things…
You’re just one person. And everything changes—fast.
The world has woken up to the power, influence, and leverage that come from content creation. And now, solo creators are competing against major companies with massive teams of dedicated specialists—teams of people doing all the things YOU do as an individual. They’re all running experiments, sharing the results with their team, and getting better—FAST.
This trend is only going to continue. The bar of what is “good” content raises all the time, making it harder and harder for solo creators or small teams to compete.
When you’re operating alone, you’re playing the game on hard mode. You can learn from your experiments, you can chat with AI, or you can take a course—but the world moves too quickly. The most valuable information is shared quickly and privately while it’s still relevant.
I didn’t have a massive team. I didn’t even have a group chat of creator friends to share with. So I decided to make my own.
The Lab was built as a place for professional creators like me to experiment and learn together. To get the benefits these large media teams have without the cost or complexity.
The Lab is a community of creators just like you—successful and ambitious, yet supportive and generous. Being a creator is hard enough. The Lab all of our lives a easier, more successful, and a lot more fun.
I joined The Lab with very high expectations and they were exceeded! Simply being able to browse previous conversations is worth the membership price.
I dare you to find a more helpful, engaged, and smart creator community.
If you're serious about your creator business, you need to join The Lab — it's where growth on steroids happens.
Eric Zimmer
35M+ Podcast Downloads
what you'll get
Stop playing on hard mode3
Creators are special. The sheer number of things we have to be good at to succeed is absurd: writing, design, editing, recording, and even just knowing how to use all kinds of equipment!
And even when you get really good at all these things…
You’re just one person. And everything changes—fast.
The world has woken up to the power, influence, and leverage that come from content creation. And now, solo creators are competing against major companies with massive teams of dedicated specialists—teams of people doing all the things YOU do as an individual. They’re all running experiments, sharing the results with their team, and getting better—FAST.
This trend is only going to continue. The bar of what is “good” content raises all the time, making it harder and harder for solo creators or small teams to compete.
When you’re operating alone, you’re playing the game on hard mode. You can learn from your experiments, you can chat with AI, or you can take a course—but the world moves too quickly. The most valuable information is shared quickly and privately while it’s still relevant.
I didn’t have a massive team. I didn’t even have a group chat of creator friends to share with. So I decided to make my own.
The Lab was built as a place for professional creators like me to experiment and learn together. To get the benefits these large media teams have without the cost or complexity.
The Lab is a community of creators just like you—successful and ambitious, yet supportive and generous. Being a creator is hard enough. The Lab all of our lives a easier, more successful, and a lot more fun.
I joined The Lab with very high expectations and they were exceeded! Simply being able to browse previous conversations is worth the membership price.
I dare you to find a more helpful, engaged, and smart creator community.
If you're serious about your creator business, you need to join The Lab — it's where growth on steroids happens.
Eric Zimmer
35M+ Podcast Downloads
Testimonials
Stop playing on hard mode3
Creators are special. The sheer number of things we have to be good at to succeed is absurd: writing, design, editing, recording, and even just knowing how to use all kinds of equipment!
And even when you get really good at all these things…
You’re just one person. And everything changes—fast.
The world has woken up to the power, influence, and leverage that come from content creation. And now, solo creators are competing against major companies with massive teams of dedicated specialists—teams of people doing all the things YOU do as an individual. They’re all running experiments, sharing the results with their team, and getting better—FAST.
This trend is only going to continue. The bar of what is “good” content raises all the time, making it harder and harder for solo creators or small teams to compete.
When you’re operating alone, you’re playing the game on hard mode. You can learn from your experiments, you can chat with AI, or you can take a course—but the world moves too quickly. The most valuable information is shared quickly and privately while it’s still relevant.
I didn’t have a massive team. I didn’t even have a group chat of creator friends to share with. So I decided to make my own.
The Lab was built as a place for professional creators like me to experiment and learn together. To get the benefits these large media teams have without the cost or complexity.
The Lab is a community of creators just like you—successful and ambitious, yet supportive and generous. Being a creator is hard enough. The Lab all of our lives a easier, more successful, and a lot more fun.
I joined The Lab with very high expectations and they were exceeded! Simply being able to browse previous conversations is worth the membership price.
I dare you to find a more helpful, engaged, and smart creator community.
If you're serious about your creator business, you need to join The Lab — it's where growth on steroids happens.
Eric Zimmer
35M+ Podcast Downloads
MEmber snapshot
Stop playing on hard mode3
Creators are special. The sheer number of things we have to be good at to succeed is absurd: writing, design, editing, recording, and even just knowing how to use all kinds of equipment!
And even when you get really good at all these things…
You’re just one person. And everything changes—fast.
The world has woken up to the power, influence, and leverage that come from content creation. And now, solo creators are competing against major companies with massive teams of dedicated specialists—teams of people doing all the things YOU do as an individual. They’re all running experiments, sharing the results with their team, and getting better—FAST.
This trend is only going to continue. The bar of what is “good” content raises all the time, making it harder and harder for solo creators or small teams to compete.
When you’re operating alone, you’re playing the game on hard mode. You can learn from your experiments, you can chat with AI, or you can take a course—but the world moves too quickly. The most valuable information is shared quickly and privately while it’s still relevant.
I didn’t have a massive team. I didn’t even have a group chat of creator friends to share with. So I decided to make my own.
The Lab was built as a place for professional creators like me to experiment and learn together. To get the benefits these large media teams have without the cost or complexity.
The Lab is a community of creators just like you—successful and ambitious, yet supportive and generous. Being a creator is hard enough. The Lab all of our lives a easier, more successful, and a lot more fun.
I joined The Lab with very high expectations and they were exceeded! Simply being able to browse previous conversations is worth the membership price.
I dare you to find a more helpful, engaged, and smart creator community.
If you're serious about your creator business, you need to join The Lab — it's where growth on steroids happens.
Eric Zimmer
35M+ Podcast Downloads
Pricing
Stop playing on hard mode3
Creators are special. The sheer number of things we have to be good at to succeed is absurd: writing, design, editing, recording, and even just knowing how to use all kinds of equipment!
And even when you get really good at all these things…
You’re just one person. And everything changes—fast.
The world has woken up to the power, influence, and leverage that come from content creation. And now, solo creators are competing against major companies with massive teams of dedicated specialists—teams of people doing all the things YOU do as an individual. They’re all running experiments, sharing the results with their team, and getting better—FAST.
This trend is only going to continue. The bar of what is “good” content raises all the time, making it harder and harder for solo creators or small teams to compete.
When you’re operating alone, you’re playing the game on hard mode. You can learn from your experiments, you can chat with AI, or you can take a course—but the world moves too quickly. The most valuable information is shared quickly and privately while it’s still relevant.
I didn’t have a massive team. I didn’t even have a group chat of creator friends to share with. So I decided to make my own.
The Lab was built as a place for professional creators like me to experiment and learn together. To get the benefits these large media teams have without the cost or complexity.
The Lab is a community of creators just like you—successful and ambitious, yet supportive and generous. Being a creator is hard enough. The Lab all of our lives a easier, more successful, and a lot more fun.
I joined The Lab with very high expectations and they were exceeded! Simply being able to browse previous conversations is worth the membership price.
I dare you to find a more helpful, engaged, and smart creator community.
If you're serious about your creator business, you need to join The Lab — it's where growth on steroids happens.
Eric Zimmer
35M+ Podcast Downloads
about
Stop playing on hard mode3
Creators are special. The sheer number of things we have to be good at to succeed is absurd: writing, design, editing, recording, and even just knowing how to use all kinds of equipment!
And even when you get really good at all these things…
You’re just one person. And everything changes—fast.
The world has woken up to the power, influence, and leverage that come from content creation. And now, solo creators are competing against major companies with massive teams of dedicated specialists—teams of people doing all the things YOU do as an individual. They’re all running experiments, sharing the results with their team, and getting better—FAST.
This trend is only going to continue. The bar of what is “good” content raises all the time, making it harder and harder for solo creators or small teams to compete.
When you’re operating alone, you’re playing the game on hard mode. You can learn from your experiments, you can chat with AI, or you can take a course—but the world moves too quickly. The most valuable information is shared quickly and privately while it’s still relevant.
I didn’t have a massive team. I didn’t even have a group chat of creator friends to share with. So I decided to make my own.
The Lab was built as a place for professional creators like me to experiment and learn together. To get the benefits these large media teams have without the cost or complexity.
The Lab is a community of creators just like you—successful and ambitious, yet supportive and generous. Being a creator is hard enough. The Lab all of our lives a easier, more successful, and a lot more fun.
I joined The Lab with very high expectations and they were exceeded! Simply being able to browse previous conversations is worth the membership price.
I dare you to find a more helpful, engaged, and smart creator community.
If you're serious about your creator business, you need to join The Lab — it's where growth on steroids happens.
Eric Zimmer
35M+ Podcast Downloads
FAQs
Stop playing on hard mode3
Creators are special. The sheer number of things we have to be good at to succeed is absurd: writing, design, editing, recording, and even just knowing how to use all kinds of equipment!
And even when you get really good at all these things…
You’re just one person. And everything changes—fast.
The world has woken up to the power, influence, and leverage that come from content creation. And now, solo creators are competing against major companies with massive teams of dedicated specialists—teams of people doing all the things YOU do as an individual. They’re all running experiments, sharing the results with their team, and getting better—FAST.
This trend is only going to continue. The bar of what is “good” content raises all the time, making it harder and harder for solo creators or small teams to compete.
When you’re operating alone, you’re playing the game on hard mode. You can learn from your experiments, you can chat with AI, or you can take a course—but the world moves too quickly. The most valuable information is shared quickly and privately while it’s still relevant.
I didn’t have a massive team. I didn’t even have a group chat of creator friends to share with. So I decided to make my own.
The Lab was built as a place for professional creators like me to experiment and learn together. To get the benefits these large media teams have without the cost or complexity.
The Lab is a community of creators just like you—successful and ambitious, yet supportive and generous. Being a creator is hard enough. The Lab all of our lives a easier, more successful, and a lot more fun.
I joined The Lab with very high expectations and they were exceeded! Simply being able to browse previous conversations is worth the membership price.
I dare you to find a more helpful, engaged, and smart creator community.
If you're serious about your creator business, you need to join The Lab — it's where growth on steroids happens.
Eric Zimmer
35M+ Podcast Downloads