When one of us wins, we all win.
When one of us wins, we all win.
When one of us wins, we all win.
When one of us wins, we all win.
Join a private network of professional creators sharing the results of their experiments in real time.
Creators love
being part of The Lab
87 NPS
World-class satisfaction score
400+ members
400+ members
400+ members
A curated peer group of professionals
60% renew
60% renew
60% renew
98 members have been with us for over 3 years!
Creators love
being part of The Lab
87 NPS
World-class satisfaction score
400+ members
A curated peer group of professionals
60% renew
98 members have been with us for over 3 years!
3rd Year
Sophie Hirst
238K instagram followers
2nd Year
Chris Hutchins
Top Podcast
1st Year
Kevin Parry
9M+ Followers
3rd Year
Kait LeDonne
Linkedin top voice
1st Year
Tom Walters
1m youtube subscribers
3rd Year
Kat Vellos
Author
4th Year
Chenell Basilio
Newsletter expert
1st Year
Gannon Meyer
Manychat expert
3rd Year
Tom Ross
Circle expert
1st Year
Eric Zimmer
Top podcast
3rd Year
Kelley Carlstrom
Linkedin top voice
4th Year
Justin Moore
Author
3rd Year
Andrew Connell
Microsoft mvp
1st Year
Mark Shust
Linkedin top voice
Join instantly with Basic or apply for Standard and VIP.
Join instantly with Basic or apply for Standard and VIP.
Join instantly with Basic or apply for Standard and VIP.
Join instantly with Basic or apply for Standard and VIP.
You're playing on hard mode.
You're playing on hard mode.
You're playing on hard mode.
You're playing on hard mode.
Creators are special. Think about the sheer number of things we have to be good at to succeed: writing, design, editing, recording, and even just knowing how to use all kinds of equipment!
Creators are special. Think about the sheer number of things we have to be good at to succeed: writing, design, editing, recording, and even just knowing how to use all kinds of equipment!
Creators are special. Think about the sheer number of things we have to be good at to succeed: writing, design, editing, recording, and even just knowing how to use all kinds of equipment!
Creators are special. Think about the sheer number of things we have to be good at to succeed: writing, design, editing, recording, and even just knowing how to use all kinds of equipment!
And even when you get really good at all these things…
And even when you get really good at all these things…
And even when you get really good at all these things…
And even when you get really good at all these things…
You’re just one person. And everything changes—fast.
You’re just one person. And everything changes—fast.
You’re just one person. And everything changes—fast.
You’re just one person. And everything changes—fast.
The world has woken up to the power, influence, and leverage that come from content creation. And now, solo creators are competing against major companies with massive teams of dedicated specialists—teams of people doing all the things YOU do as an individual. They’re all running experiments, sharing the results with their team, and getting better—FAST.
The world has woken up to the power, influence, and leverage that come from content creation. And now, solo creators are competing against major companies with massive teams of dedicated specialists—teams of people doing all the things YOU do as an individual. They’re all running experiments, sharing the results with their team, and getting better—FAST.
The world has woken up to the power, influence, and leverage that come from content creation. And now, solo creators are competing against major companies with massive teams of dedicated specialists—teams of people doing all the things YOU do as an individual. They’re all running experiments, sharing the results with their team, and getting better—FAST.
The world has woken up to the power, influence, and leverage that come from content creation. And now, solo creators are competing against major companies with massive teams of dedicated specialists—teams of people doing all the things YOU do as an individual. They’re all running experiments, sharing the results with their team, and getting better—FAST.
This trend is only going to continue. The bar of what is “good” content raises all the time, making it harder and harder for solo creators or small teams to compete.
This trend is only going to continue. The bar of what is “good” content raises all the time, making it harder and harder for solo creators or small teams to compete.
This trend is only going to continue. The bar of what is “good” content raises all the time, making it harder and harder for solo creators or small teams to compete.
This trend is only going to continue. The bar of what is “good” content raises all the time, making it harder and harder for solo creators or small teams to compete.
When you’re operating alone, you’re playing the game on hard mode. You can learn from your experiments, you can chat with AI, or you can take a course—but the world moves too quickly. The most valuable information is shared quickly and privately while it’s still relevant.
When you’re operating alone, you’re playing the game on hard mode. You can learn from your experiments, you can chat with AI, or you can take a course—but the world moves too quickly. The most valuable information is shared quickly and privately while it’s still relevant.
When you’re operating alone, you’re playing the game on hard mode. You can learn from your experiments, you can chat with AI, or you can take a course—but the world moves too quickly. The most valuable information is shared quickly and privately while it’s still relevant.
When you’re operating alone, you’re playing the game on hard mode. You can learn from your experiments, you can chat with AI, or you can take a course—but the world moves too quickly. The most valuable information is shared quickly and privately while it’s still relevant.
I didn’t have a massive team. I didn’t even have a group chat of creator friends to share with. So I decided to make my own.
I didn’t have a massive team. I didn’t even have a group chat of creator friends to share with. So I decided to make my own.
I didn’t have a massive team. I didn’t even have a group chat of creator friends to share with. So I decided to make my own.
I didn’t have a massive team. I didn’t even have a group chat of creator friends to share with. So I decided to make my own.
The Lab was built as a place for professional creators like me to experiment and learn together. To get the benefits these large media teams have without the cost or complexity.
The Lab was built as a place for professional creators like me to experiment and learn together. To get the benefits these large media teams have without the cost or complexity.
The Lab was built as a place for professional creators like me to experiment and learn together. To get the benefits these large media teams have without the cost or complexity.
The Lab was built as a place for professional creators like me to experiment and learn together. To get the benefits these large media teams have without the cost or complexity.
The Lab is a community of creators just like you—successful and ambitious, yet supportive and generous. Being a creator is hard enough. The Lab makes our lives a easier, more successful, and a lot more fun.
The Lab is a community of creators just like you—successful and ambitious, yet supportive and generous. Being a creator is hard enough. The Lab makes our lives a easier, more successful, and a lot more fun.
The Lab is a community of creators just like you—successful and ambitious, yet supportive and generous. Being a creator is hard enough. The Lab makes our lives a easier, more successful, and a lot more fun.
The Lab is a community of creators just like you—successful and ambitious, yet supportive and generous. Being a creator is hard enough. The Lab makes our lives a easier, more successful, and a lot more fun.
"I've made connections with several members that have been really helpful. One helped me think about our primary source of revenue—sponsorships—in a really different way that allowed me to make a better decision on where we wanted to go moving forward.
I highly recommend The Lab if you're looking for more connections with people who are doing what you're doing and facing the challenges that you're facing."
"I've made connections with several members that have been really helpful. One helped me think about our primary source of revenue—sponsorships—in a really different way that allowed me to make a better decision on where we wanted to go moving forward.
I highly recommend The Lab if you're looking for more connections with people who are doing what you're doing and facing the challenges that you're facing."
"I've made connections with several members that have been really helpful. One helped me think about our primary source of revenue—sponsorships—in a really different way that allowed me to make a better decision on where we wanted to go moving forward.
I highly recommend The Lab if you're looking for more connections with people who are doing what you're doing and facing the challenges that you're facing."
"I've made connections with several members that have been really helpful. One helped me think about our primary source of revenue—sponsorships—in a really different way that allowed me to make a better decision on where we wanted to go moving forward.
I highly recommend The Lab if you're looking for more connections with people who are doing what you're doing and facing the challenges that you're facing."
Eric Zimmer — Host: The One You Feed
Eric Zimmer — Host: The One You Feed
Eric Zimmer — Host: The One You Feed
Eric Zimmer — Host: The One You Feed
35M+ Podcast Downloads
the challenge
As a running coach, Claire wanted to attract more customers from her content. She was spending a lot of time making content, but it wasn't converting as well as she'd hoped.
the result
From $8K to $21K in one month after joining The Lab
"I usually bring in about $8.1k/mo...one month after joining The Lab, I pulled in $21k."
Claire Bartholic
The Planted Runner
the challenge
As a running coach, Claire wanted to attract more customers from her content. She was spending a lot of time making content, but it wasn't converting as well as she'd hoped.
the result
From $8K to $21K in one month after joining The Lab
"I usually bring in about $8.1k/mo...one month after joining The Lab, I pulled in $21k."
Claire Bartholic
The Planted Runner
the challenge
As a running coach, Claire wanted to attract more customers from her content. She was spending a lot of time making content, but it wasn't converting as well as she'd hoped.
the result
From $8K to $21K in one month after joining The Lab
"I usually bring in about $8.1k/mo...one month after joining The Lab, I pulled in $21k."
Claire Bartholic
The Planted Runner
the challenge
As a running coach, Claire wanted to attract more customers from her content. She was spending a lot of time making content, but it wasn't converting as well as she'd hoped.
the result
From $8K to $21K in one month after joining The Lab
"I usually bring in about $8.1k/mo...one month after joining The Lab, I pulled in $21k."
Claire Bartholic
The Planted Runner
Who The Lab is for
Who The Lab is for
Who The Lab is for
Who The Lab is for
The Lab is built for serious creators—whether you're already running a full-time creator business or actively building toward one.
The Lab is built for serious creators—whether you're already running a full-time creator business or actively building toward one.
The Lab is built for serious creators—whether you're already running a full-time creator business or actively building toward one.
The Lab is built for serious creators—whether you're already running a full-time creator business or actively building toward one.
Standard and VIP Tiers
For creators who meet at least one of these criteria:
$10,000+ per month in non-service income OR
10,000+ followers on a single platform
Standard and VIP Tiers
For creators who meet at least one of these criteria:
$10,000+ per month in non-service income OR
10,000+ followers on a single platform
Standard and VIP Tiers
For creators who meet at least one of these criteria:
$10,000+ per month in non-service income OR
10,000+ followers on a single platform
Standard and VIP Tiers
For creators who meet at least one of these criteria:
$10,000+ per month in non-service income OR
10,000+ followers on a single platform
Not there yet?
Not there yet?
Not there yet?
Not there yet?
That's exactly why Basic exists. Join without an application, get access to our courses, workshops, and community — and we'll help you hit those milestones so you can upgrade when you're ready.
That's exactly why Basic exists. Join without an application, get access to our courses, workshops, and community — and we'll help you hit those milestones so you can upgrade when you're ready.
That's exactly why Basic exists. Join without an application, get access to our courses, workshops, and community — and we'll help you hit those milestones so you can upgrade when you're ready.
That's exactly why Basic exists. Join without an application, get access to our courses, workshops, and community — and we'll help you hit those milestones so you can upgrade when you're ready.
What's in it for you
What's in it for you
What's in it for you
What's in it for you
Rapid learning
Rapid learning
Rapid learning
Rapid learning
You are not learning alone.
You are not learning alone.
You are not learning alone.
You are not learning alone.
Every experiment shared inside The Lab compounds your own progress.
With hundreds of creators testing, sharing, and analyzing results, you learn what’s working now - not months from now.
Revenue growth
Revenue growth
Revenue growth
Revenue growth
By applying proven experiments and insights, you can grow faster, make smarter decisions, and increase your Return On Attention (ROA).
By applying proven experiments and insights, you can grow faster, make smarter decisions, and increase your Return On Attention (ROA).
By applying proven experiments and insights, you can grow faster, make smarter decisions, and increase your Return On Attention (ROA).
By applying proven experiments and insights, you can grow faster, make smarter decisions, and increase your Return On Attention (ROA).
When you focus on what actually drives results, your business and income both expand.
When you focus on what actually drives results, your business and income both expand.
When you focus on what actually drives results, your business and income both expand.
When you focus on what actually drives results, your business and income both expand.
Relationships
Relationships
Relationships
Relationships
No one succeeds alone. You will go a lot farther and move a lot faster when you work with others.
No one succeeds alone. You will go a lot farther and move a lot faster when you work with others.
No one succeeds alone. You will go a lot farther and move a lot faster when you work with others.
No one succeeds alone. You will go a lot farther and move a lot faster when you work with others.
This is one of the biggest benefits of a community – we can all lift each other up.
Whether you create real friends or deal friends, as we each succeed, we each become an even more powerful force for one another.
Join instantly with Basic or apply for Standard and VIP.
Join instantly with Basic or apply for Standard and VIP.
Join instantly with Basic or apply for Standard and VIP.
Join instantly with Basic or apply for Standard and VIP.
the challenge
Daniel is in the music space that has patterns of behavior that encourage discounts, low-ticket sales, and presales. He wanted to stand out and not participate in the race to the bottom.
the result
$35,000 launch with 173 new customers.
“You said don’t do a presale, do a waitlist. And I ended up waiting and launching this course in April—I did $35,000 on 173 sales of the course. It was the perfect build. It was incredible. It was the best advice and it was contrary to other advice I had gotten from my industry.”
Daniel Serriff
138,000 subscribers
the challenge
Daniel is in the music space that has patterns of behavior that encourage discounts, low-ticket sales, and presales. He wanted to stand out and not participate in the race to the bottom.
the result
$35,000 launch with 173 new customers.
“You said don’t do a presale, do a waitlist. And I ended up waiting and launching this course in April—I did $35,000 on 173 sales of the course. It was the perfect build. It was incredible. It was the best advice and it was contrary to other advice I had gotten from my industry.”
Daniel Serriff
138,000 subscribers
the challenge
Daniel is in the music space that has patterns of behavior that encourage discounts, low-ticket sales, and presales. He wanted to stand out and not participate in the race to the bottom.
the result
$35,000 launch with 173 new customers.
“You said don’t do a presale, do a waitlist. And I ended up waiting and launching this course in April—I did $35,000 on 173 sales of the course. It was the perfect build. It was incredible. It was the best advice and it was contrary to other advice I had gotten from my industry.”
Daniel Serriff
138,000 subscribers
the challenge
Daniel is in the music space that has patterns of behavior that encourage discounts, low-ticket sales, and presales. He wanted to stand out and not participate in the race to the bottom.
the result
$35,000 launch with 173 new customers.
“You said don’t do a presale, do a waitlist. And I ended up waiting and launching this course in April—I did $35,000 on 173 sales of the course. It was the perfect build. It was incredible. It was the best advice and it was contrary to other advice I had gotten from my industry.”
Daniel Serriff
138,000 subscribers
Why I built The Lab
Why I built The Lab
Why I built The Lab
Why I built The Lab
I had a hard time finding peers. Most creators were several steps behind me, and then there were the HUGE creators ahead of me…but where were the creators at my level?
There wasn’t a space for creators like me - people taking this seriously, learning through experimentation, and still figuring it out day by day.
So I built one.
The Lab began as a small group of professional creators sharing what we were testing and learning in real time. It’s grown into a community of more than 200 members earning an average of $26,632 per month all helping each other grow through shared experiments.
I spend most of my time inside The Lab—hosting live sessions, sharing behind-the-scenes retros, and supporting members directly.
But The Lab isn’t about me. It’s about what happens when creators collaborate, share openly, and push each other to grow faster together.
I had a hard time finding peers. Most creators were several steps behind me, and then there were the HUGE creators ahead of me…but where were the creators at my level?
There wasn’t a space for creators like me - people taking this seriously, learning through experimentation, and still figuring it out day by day.
So I built one.
The Lab began as a small group of professional creators sharing what we were testing and learning in real time. It’s grown into a community of more than 200 members earning an average of $26,632 per month all helping each other grow through shared experiments.
I spend most of my time inside The Lab—hosting live sessions, sharing behind-the-scenes retros, and supporting members directly.
But The Lab isn’t about me. It’s about what happens when creators collaborate, share openly, and push each other to grow faster together.
I had a hard time finding peers. Most creators were several steps behind me, and then there were the HUGE creators ahead of me…but where were the creators at my level?
There wasn’t a space for creators like me - people taking this seriously, learning through experimentation, and still figuring it out day by day.
So I built one.
The Lab began as a small group of professional creators sharing what we were testing and learning in real time. It’s grown into a community of more than 200 members earning an average of $26,632 per month all helping each other grow through shared experiments.
I spend most of my time inside The Lab—hosting live sessions, sharing behind-the-scenes retros, and supporting members directly.
But The Lab isn’t about me. It’s about what happens when creators collaborate, share openly, and push each other to grow faster together.
I had a hard time finding peers. Most creators were several steps behind me, and then there were the HUGE creators ahead of me…but where were the creators at my level?
There wasn’t a space for creators like me - people taking this seriously, learning through experimentation, and still figuring it out day by day.
So I built one.
The Lab began as a small group of professional creators sharing what we were testing and learning in real time. It’s grown into a community of more than 200 members earning an average of $26,632 per month all helping each other grow through shared experiments.
I spend most of my time inside The Lab—hosting live sessions, sharing behind-the-scenes retros, and supporting members directly.
But The Lab isn’t about me. It’s about what happens when creators collaborate, share openly, and push each other to grow faster together.
"The Lab has saved me so much money and pain in less than 2 days."
Soph Hirst
Gen Z Career Coach & Founder
"The Lab has saved me so much money and pain in less than 2 days."
Soph Hirst
Gen Z Career Coach & Founder
"The Lab has saved me so much money and pain in less than 2 days."
Soph Hirst
Gen Z Career Coach & Founder
Here's what you'll get
Here's what you'll get
Here's what you'll get
Here's what you'll get
Experiments
Every creator in The Lab runs real experiments - testing ideas, strategies, and systems.
Members share what they’re trying, what’s working, and what they’re learning.
The result: New tests and ideas you can learn from every week.
Curated small group masterminds
Curated small group masterminds
Curated small group masterminds
Curated small group masterminds
Four times per year, I personally match you with 6–10 creators who share your business model and goals.
These small groups create space for deeper conversations, real accountability, and the kind of trust that only comes from working closely with the right peers.
These small groups create space for deeper conversations, real accountability, and the kind of trust that only comes from working closely with the right peers.
These small groups create space for deeper conversations, real accountability, and the kind of trust that only comes from working closely with the right peers.
These small groups create space for deeper conversations, real accountability, and the kind of trust that only comes from working closely with the right peers.
"Because of my mastermind, I've received specific and useful feedback from my peers that I've used to make more money in my business. And best of all, I've gotten to know a small group of amazing fellow Creators much better than I would have in the larger group."
Chad Carson — Rental Property Mastery
135,000 subscribers
"Because of my mastermind, I've received specific and useful feedback from my peers that I've used to make more money in my business. And best of all, I've gotten to know a small group of amazing fellow Creators much better than I would have in the larger group."
Chad Carson — Rental Property Mastery
135,000 subscribers
"Because of my mastermind, I've received specific and useful feedback from my peers that I've used to make more money in my business. And best of all, I've gotten to know a small group of amazing fellow Creators much better than I would have in the larger group."
Chad Carson — Rental Property Mastery
135,000 subscribers
Exclusive Offline experiences
Exclusive Offline experiences
Exclusive Offline experiences
The best connections happen in person. Our members-only, Offline retreats and meetups create space for deeper relationships, big ideas, and collaborative growth that lasts long after the event ends.
Our next 2-day event: June 2026 in Boise ahead of Kit's Craft + Commerce!
The best connections happen in person. Our members-only, Offline retreats and meetups create space for deeper relationships, big ideas, and collaborative growth that lasts long after the event ends.
Our next 2-day event: June 2026 in Boise ahead of Kit's Craft + Commerce!
The best connections happen in person. Our members-only, Offline retreats and meetups create space for deeper relationships, big ideas, and collaborative growth that lasts long after the event ends.
Our next 2-day event: June 2026 in Boise ahead of Kit's Craft + Commerce!
The best connections happen in person. Our members-only, Offline retreats and meetups create space for deeper relationships, big ideas, and collaborative growth that lasts long after the event ends.
Our next 2-day event: June 2026 in Boise ahead of Kit's Craft + Commerce!
Offline experiences
Tools and training
Tools and training
Tools and training
Tools and training
Access CreatorHQ, our complete operating system for managing your creator business—along with every course and workshop I’ve ever made.
Access CreatorHQ, our complete operating system for managing your creator business—along with every course and workshop I’ve ever made.
Access CreatorHQ, our complete operating system for managing your creator business—along with every course and workshop I’ve ever made.
Access CreatorHQ, our complete operating system for managing your creator business—along with every course and workshop I’ve ever made.
You get the frameworks, templates, and systems you need to plan, publish, and grow.
You get the frameworks, templates, and systems you need to plan, publish, and grow.
You get the frameworks, templates, and systems you need to plan, publish, and grow.
You get the frameworks, templates, and systems you need to plan, publish, and grow.
CreatorHQ ($297)
Grow your creator business with an all-in-one Notion workspace built to save you more time, create more content, and drive more revenue.
Build A Beloved Membership ($399)
Earn recurring revenue by building a membership community that people purchase, particpate in, and truly love.
Signature Product Bootcamp ($399)
Recordings from our four-week, live course for developing YOUR signature product (that you can sell with confidence for years).
Podcast Like A YouTuber ($199)
A comprehensive masterclass teaching you the strategy we used to attract 105,000 subscribers and 5,000,000 views (in just two years).
Podcast Like The Pros ($199)
How to produce a high-quality, professional-sounding (audio) podcast even with a small team or a small budget.
Newsletter Masterclass ($99)
This two-hour masterclass will help you get your newsletter off to a strong start (shaving months or even years off of the time it took ME to get rolling).
10 Ways To Build Curiosity In Your Titles & Headlines
With Jake Thomas
Founder of Creator Hooks
10 Ways To Build Curiosity In Your Titles & Headlines
A masterclass in YouTube video title and click psychology.
Cohort Based Courses on Maven
With Colin Matthews
Cohort Based Courses on Maven
Learn how top product instructor Colin Matthews leverages Maven for both audience and revenue growth.
Credit Cards & Bank Accounts
With Chris Hutchins
Founder of All the Hacks
Credit Cards & Bank Accounts
Learn from master optimizer Chris Hutchins which credit card and bank accounts make the most sense for creators.
Design Your Own Thumbnails In Canva
With Anna Reich
Design Your Own Thumbnails In Canva
Learn how to create beautiful, clickable YouTube thumbnails all by yourself in Canva.
Developing A Strong Premise
With Jay Acunzo
Developing A Strong Premise
Learn how to develop the most core foundation of your creator business: a strong premise.
Visual Branding
With Hollie Arnett
Visual Branding
Learn how Hollie Arnett (the woman behind the Creator Science brand) helps creators find their own visual identity.
LinkedIn Content Strategy
With Sam Browne
Founder of LinkMinded
LinkedIn Content Strategy
LinkedIn expert Sam Browne shares his tips for getting the most out of LinkedIn—both through content and profile optimization.
Explore AI CustomGPTs
With Brenda Ster
Explore AI CustomGPTs
Learn how to create your own CustomGPT that you can use as part of your paid products.
How to Build a Simple & Profitable Facebook Ads Funnel
With Taylor Cooper
Founder of Toast & Co Media
How to Build a Simple & Profitable Facebook Ads Funnel
Get started with Meta ads by learning how to create a simple, low-ticket sales funnel.
IP and Asset Protection
With Suzi Hixon
IP and Asset Protection
Learn the ins and outs of IP and Asset Protection including copyrights and trademarks.
Design your Dream Home Studio
With Kevin Shen
Design your Dream Home Studio
Learn how to turn your space into your Dream Home Studio with some simple, affordable changes that anyone can make.
Annual Planning Workshop
With Jay Clouse
Founder of Creator Science
Annual Planning Workshop
Over the last five years, I've built a process for annual planning that I use personally and have taught to more than 100 people.
6-Figure Instagram Automation
With Gannon Meyer
6-Figure Instagram Automation
Learn how ManyChat expert Gannon Meyer uses the tool to generate subscribers, customers, and clients.
CreatorHQ ($297)
Grow your creator business with an all-in-one Notion workspace built to save you more time, create more content, and drive more revenue.
Build A Beloved Membership ($399)
Earn recurring revenue by building a membership community that people purchase, particpate in, and truly love.
Signature Product Bootcamp ($399)
Recordings from our four-week, live course for developing YOUR signature product (that you can sell with confidence for years).
Podcast Like A YouTuber ($199)
A comprehensive masterclass teaching you the strategy we used to attract 105,000 subscribers and 5,000,000 views (in just two years).
Podcast Like The Pros ($199)
How to produce a high-quality, professional-sounding (audio) podcast even with a small team or a small budget.
Newsletter Masterclass ($99)
This two-hour masterclass will help you get your newsletter off to a strong start (shaving months or even years off of the time it took ME to get rolling).
10 Ways To Build Curiosity In Your Titles & Headlines
With Jake Thomas
Founder of Creator Hooks
10 Ways To Build Curiosity In Your Titles & Headlines
A masterclass in YouTube video title and click psychology.
Cohort Based Courses on Maven
With Colin Matthews
Cohort Based Courses on Maven
Learn how top product instructor Colin Matthews leverages Maven for both audience and revenue growth.
Credit Cards & Bank Accounts
With Chris Hutchins
Founder of All the Hacks
Credit Cards & Bank Accounts
Learn from master optimizer Chris Hutchins which credit card and bank accounts make the most sense for creators.
Design Your Own Thumbnails In Canva
With Anna Reich
Design Your Own Thumbnails In Canva
Learn how to create beautiful, clickable YouTube thumbnails all by yourself in Canva.
Developing A Strong Premise
With Jay Acunzo
Developing A Strong Premise
Learn how to develop the most core foundation of your creator business: a strong premise.
Visual Branding
With Hollie Arnett
Visual Branding
Learn how Hollie Arnett (the woman behind the Creator Science brand) helps creators find their own visual identity.
LinkedIn Content Strategy
With Sam Browne
Founder of LinkMinded
LinkedIn Content Strategy
LinkedIn expert Sam Browne shares his tips for getting the most out of LinkedIn—both through content and profile optimization.
Explore AI CustomGPTs
With Brenda Ster
Explore AI CustomGPTs
Learn how to create your own CustomGPT that you can use as part of your paid products.
How to Build a Simple & Profitable Facebook Ads Funnel
With Taylor Cooper
Founder of Toast & Co Media
How to Build a Simple & Profitable Facebook Ads Funnel
Get started with Meta ads by learning how to create a simple, low-ticket sales funnel.
IP and Asset Protection
With Suzi Hixon
IP and Asset Protection
Learn the ins and outs of IP and Asset Protection including copyrights and trademarks.
Design your Dream Home Studio
With Kevin Shen
Design your Dream Home Studio
Learn how to turn your space into your Dream Home Studio with some simple, affordable changes that anyone can make.
Annual Planning Workshop
With Jay Clouse
Founder of Creator Science
Annual Planning Workshop
Over the last five years, I've built a process for annual planning that I use personally and have taught to more than 100 people.
6-Figure Instagram Automation
With Gannon Meyer
6-Figure Instagram Automation
Learn how ManyChat expert Gannon Meyer uses the tool to generate subscribers, customers, and clients.
CreatorHQ ($297)
Grow your creator business with an all-in-one Notion workspace built to save you more time, create more content, and drive more revenue.
Build A Beloved Membership ($399)
Earn recurring revenue by building a membership community that people purchase, particpate in, and truly love.
Signature Product Bootcamp ($399)
Recordings from our four-week, live course for developing YOUR signature product (that you can sell with confidence for years).
Podcast Like A YouTuber ($199)
A comprehensive masterclass teaching you the strategy we used to attract 105,000 subscribers and 5,000,000 views (in just two years).
Podcast Like The Pros ($199)
How to produce a high-quality, professional-sounding (audio) podcast even with a small team or a small budget.
Newsletter Masterclass ($99)
This two-hour masterclass will help you get your newsletter off to a strong start (shaving months or even years off of the time it took ME to get rolling).
10 Ways To Build Curiosity In Your Titles & Headlines
With Jake Thomas
Founder of Creator Hooks
10 Ways To Build Curiosity In Your Titles & Headlines
A masterclass in YouTube video title and click psychology.
Cohort Based Courses on Maven
With Colin Matthews
Cohort Based Courses on Maven
Learn how top product instructor Colin Matthews leverages Maven for both audience and revenue growth.
Credit Cards & Bank Accounts
With Chris Hutchins
Founder of All the Hacks
Credit Cards & Bank Accounts
Learn from master optimizer Chris Hutchins which credit card and bank accounts make the most sense for creators.
Design Your Own Thumbnails In Canva
With Anna Reich
Design Your Own Thumbnails In Canva
Learn how to create beautiful, clickable YouTube thumbnails all by yourself in Canva.
Developing A Strong Premise
With Jay Acunzo
Developing A Strong Premise
Learn how to develop the most core foundation of your creator business: a strong premise.
Visual Branding
With Hollie Arnett
Visual Branding
Learn how Hollie Arnett (the woman behind the Creator Science brand) helps creators find their own visual identity.
LinkedIn Content Strategy
With Sam Browne
Founder of LinkMinded
LinkedIn Content Strategy
LinkedIn expert Sam Browne shares his tips for getting the most out of LinkedIn—both through content and profile optimization.
Explore AI CustomGPTs
With Brenda Ster
Explore AI CustomGPTs
Learn how to create your own CustomGPT that you can use as part of your paid products.
How to Build a Simple & Profitable Facebook Ads Funnel
With Taylor Cooper
Founder of Toast & Co Media
How to Build a Simple & Profitable Facebook Ads Funnel
Get started with Meta ads by learning how to create a simple, low-ticket sales funnel.
IP and Asset Protection
With Suzi Hixon
IP and Asset Protection
Learn the ins and outs of IP and Asset Protection including copyrights and trademarks.
Design your Dream Home Studio
With Kevin Shen
Design your Dream Home Studio
Learn how to turn your space into your Dream Home Studio with some simple, affordable changes that anyone can make.
Annual Planning Workshop
With Jay Clouse
Founder of Creator Science
Annual Planning Workshop
Over the last five years, I've built a process for annual planning that I use personally and have taught to more than 100 people.
6-Figure Instagram Automation
With Gannon Meyer
6-Figure Instagram Automation
Learn how ManyChat expert Gannon Meyer uses the tool to generate subscribers, customers, and clients.
Weekly live calls with Jay and other members
Learn from Jay, other members, and other creators who are on the front lines of what's working right now. Sessions include Office Hours, 1:1 coaching Hot Seats, Coworking, Expert Workshops, and Focus Sprints.
You'll have accountability, make new friends, and receive guidance specific to your goals and challenges.
"I wanted to save time and I wanted to improve as a creator. I thought if I could ask questions to people who had been there, done that, who could save me time and give me great advice, then it would be worth it for me. And I can safely say that that has been the case."
James LeBaigue — Nutrition Triathlon
31,000 subscribers
"I wanted to save time and I wanted to improve as a creator. I thought if I could ask questions to people who had been there, done that, who could save me time and give me great advice, then it would be worth it for me. And I can safely say that that has been the case."
James LeBaigue — Nutrition Triathlon
31,000 subscribers
"I wanted to save time and I wanted to improve as a creator. I thought if I could ask questions to people who had been there, done that, who could save me time and give me great advice, then it would be worth it for me. And I can safely say that that has been the case."
James LeBaigue — Nutrition Triathlon
31,000 subscribers
Behind The Creator Science Curtain
Each month, I share detailed Retros from my own business, including goals, wins, mistakes, numbers, and lessons learned.
You’ll also receive quarterly Lab Reports summarizing what members are testing and discovering, so you always know what’s working across the creator economy.
"What I found most valuable was being able to see 'behind the scenes' of what other creators are actually doing day-to-day... What is working and also what isn't. That helped me make better decisions on how to focus my time."
Daniel Grimmett
33,000 subscribers
"What I found most valuable was being able to see 'behind the scenes' of what other creators are actually doing day-to-day... What is working and also what isn't. That helped me make better decisions on how to focus my time."
Daniel Grimmett
33,000 subscribers
"What I found most valuable was being able to see 'behind the scenes' of what other creators are actually doing day-to-day... What is working and also what isn't. That helped me make better decisions on how to focus my time."
Daniel Grimmett
33,000 subscribers
Platform-Specific Spaces
Join a private, always-on space designed for support and collaboration.
Get matched with new peers, join weekly coworking sessions, or catch up via our private podcast feed and weekly digest. You’re never building alone.
"I joined The Lab with very high expectations and they were exceeded! Simply being able to browse previous conversations is worth the membership price. I dare you to find a more helpful, engaged, and smart creator community. If you're serious about your creator business, you need to join The Lab—it's where growth on steroids happens."
Adriana Tica
Newsletter Creator
"I joined The Lab with very high expectations and they were exceeded! Simply being able to browse previous conversations is worth the membership price. I dare you to find a more helpful, engaged, and smart creator community. If you're serious about your creator business, you need to join The Lab—it's where growth on steroids happens."
Adriana Tica
Newsletter Creator
"I joined The Lab with very high expectations and they were exceeded! Simply being able to browse previous conversations is worth the membership price. I dare you to find a more helpful, engaged, and smart creator community. If you're serious about your creator business, you need to join The Lab—it's where growth on steroids happens."
Adriana Tica
Newsletter Creator
Trusted partner network
Tap into a vetted directory of service providers who understand creator businesses, from SEO and ads to design and editing.
Save time, find reliable partners, and scale your work with confidence.
"Part of being a teacher is being aware of your weaknesses. I’ve always been weak with tech. I signed up for The Lab to get help with this and other areas. A few days in he helped me save 100+ hours annually via automation. Already paid for itself."
Tom Ross
Learn.Community
"Part of being a teacher is being aware of your weaknesses. I’ve always been weak with tech. I signed up for The Lab to get help with this and other areas. A few days in he helped me save 100+ hours annually via automation. Already paid for itself."
Tom Ross
Learn.Community
"Part of being a teacher is being aware of your weaknesses. I’ve always been weak with tech. I signed up for The Lab to get help with this and other areas. A few days in he helped me save 100+ hours annually via automation. Already paid for itself."
Tom Ross
Learn.Community
the challenge
Jake is a YouTuber, newsletter writer, and SaaS founder. He wanted to convert more of his newsletter subscribers into paid software customers.
the result
$3K week after implementing feedback from Jay
“I implemented Jay’s suggestions...one of them brought me $3,000 in about a week.”
Jake Thomas
Creator Hooks
the challenge
Jake is a YouTuber, newsletter writer, and SaaS founder. He wanted to convert more of his newsletter subscribers into paid software customers.
the result
$3K week after implementing feedback from Jay
“I implemented Jay’s suggestions...one of them brought me $3,000 in about a week.”
Jake Thomas
Creator Hooks
the challenge
Jake is a YouTuber, newsletter writer, and SaaS founder. He wanted to convert more of his newsletter subscribers into paid software customers.
the result
$3K week after implementing feedback from Jay
“I implemented Jay’s suggestions...one of them brought me $3,000 in about a week.”
Jake Thomas
Creator Hooks
the challenge
Jake is a YouTuber, newsletter writer, and SaaS founder. He wanted to convert more of his newsletter subscribers into paid software customers.
the result
$3K week after implementing feedback from Jay
“I implemented Jay’s suggestions...one of them brought me $3,000 in about a week.”
Jake Thomas
Creator Hooks
Join instantly with Basic or apply for Standard and VIP.
Join instantly with Basic or apply for Standard and VIP.
Join instantly with Basic or apply for Standard and VIP.
Join instantly with Basic or apply for Standard and VIP.
You don't have to take my word for it.
Learn more about your future peers
Learn more about your future peers
Learn more about your future peers
Learn more about your future peers
Revenue Analysis
Revenue Analysis
Revenue Analysis
Revenue Analysis
Average Monthly Revenue: $26,632
Median Monthly Revenue: $13,000
Members around the world
Members around the world
Members around the world
Members around the world
US-based: 61% (116 members)
International: 39% (73 members)
Platform Usage Among Members
Platform Usage Among Members
Platform Usage Among Members
Platform Usage Among Members
Email Subscriber Data
Average: 19,012 subsribers
Median: 6,500 subscribers
Which membership is right for you?
Which membership is right for you?
Which membership is right for you?
Which membership is right for you?
If you're eligible for Standard or VIP, join one of them. This will ensure you’re among your correct peer group. If you want direct 1:1 support from Jay, choose VIP.
If you're eligible for Standard or VIP, join one of them. This will ensure you’re among your correct peer group. If you want direct 1:1 support from Jay, choose VIP.
If you're eligible for Standard or VIP, join one of them. This will ensure you’re among your correct peer group. If you want direct 1:1 support from Jay, choose VIP.
If you're eligible for Standard or VIP, join one of them. This will ensure you’re among your correct peer group. If you want direct 1:1 support from Jay, choose VIP.
If you are not yet eligible for Standard or VIP, join our Basic tier! This will give you all of the same educational resources as Standard and VIP, but as a more accessible price. You will be joined by other creators who are working to go full-time, as well as a monthly Office Hours call with Jay.
If you are not yet eligible for Standard or VIP, join our Basic tier! This will give you all of the same educational resources as Standard and VIP, but as a more accessible price. You will be joined by other creators who are working to go full-time, as well as a monthly Office Hours call with Jay.
If you are not yet eligible for Standard or VIP, join our Basic tier! This will give you all of the same educational resources as Standard and VIP, but as a more accessible price. You will be joined by other creators who are working to go full-time, as well as a monthly Office Hours call with Jay.
If you are not yet eligible for Standard or VIP, join our Basic tier! This will give you all of the same educational resources as Standard and VIP, but as a more accessible price. You will be joined by other creators who are working to go full-time, as well as a monthly Office Hours call with Jay.
Standard or VIP
Standard or VIP
Standard or VIP
Eligibility is based on:
Eligibility is based on:
Eligibility is based on:
$10,000+ per month in non-service income OR
10,000+ followers on a single platform
The Lab meetup at ConvertKit’s Craft + Commerce
The Lab meetup at ConvertKit’s Craft + Commerce
The Lab meetup at ConvertKit’s Craft + Commerce
Not yet eligible?
Not yet eligible?
Not yet eligible?
Join our Basic membership and we'll help you get there.
Join our Basic membership and we'll help you get there.
Join our Basic membership and we'll help you get there.
$1,600+ of value for just $699
I know most creators aren’t yet eligible for The Lab’s Standard or VIP tiers. So we built the Basic tier to help you become eligible. The experience closely mirrors the Standard and VIP tier, and will support your growth until you’re ready to upgrade.
Dedicated basic community
Behind-the-scenes retros
Monthly live Q&As
Access to all my courses ($1295 value)
Access to all my workshops
all My courses ($1295 value)
all My courses ($1295 value)
Access to all my workshops
Access to all my workshops
CreatorHQ ($297 Value)
Choose your membership
Choose your membership
Choose your membership
Choose your membership
Basic
$699
per year
Access to all courses ($996 value)
Access to all workshops ($297 value)
Access to past Sprint Recordings
Monthly behind-the-scenes Retros
CreatorHQ ($297 value)
community
Dedicated forum for Basic members
Shared Experiments Space
Monthly Office Hours with Jay
coaching
Not included
" I’m loving The Lab. Usually at a Basic level, you don’t often see the founder involved, but Jay is! And usually has resources to add on to what our peers have provided. Love that! "
Kristina Portella
Business Plans Made Easy
Join Basic → Grow → Upgrade
Basic
$699
per year
Access to all courses ($996 value)
Access to all workshops ($297 value)
Access to past Sprint Recordings
Monthly behind-the-scenes Retros
CreatorHQ ($297 value)
community
Dedicated forum for Basic members
Shared Experiments Space
Monthly Office Hours with Jay
coaching
Not included
" I’m loving The Lab. Usually at a Basic level, you don’t often see the founder involved, but Jay is! And usually has resources to add on to what our peers have provided. Love that! "
Kristina Portella
Business Plans Made Easy
Join Basic → Grow → Upgrade
Basic
$699
per year
Access to all courses ($996 value)
Access to all workshops ($297 value)
Access to past Sprint Recordings
Monthly behind-the-scenes Retros
CreatorHQ ($297 value)
community
Dedicated forum for Basic members
Shared Experiments Space
Monthly Office Hours with Jay
coaching
Not included
" I’m loving The Lab. Usually at a Basic level, you don’t often see the founder involved, but Jay is! And usually has resources to add on to what our peers have provided. Love that! "
Kristina Portella
Business Plans Made Easy
Join Basic → Grow → Upgrade
Basic
$699
per year
Access to all courses ($996 value)
Access to all workshops ($297 value)
Access to past Sprint Recordings
Monthly behind-the-scenes Retros
CreatorHQ ($297 value)
community
Dedicated forum for Basic members
Shared Experiments Space
Monthly Office Hours with Jay
coaching
Not included
" I’m loving The Lab. Usually at a Basic level, you don’t often see the founder involved, but Jay is! And usually has resources to add on to what our peers have provided. Love that! "
Kristina Portella
Business Plans Made Easy
Join Basic → Grow → Upgrade
Standard
$1999
per year
Access to all courses ($996 value)
Access to all workshops ($297 value)
Access to past Sprint Recordings
Monthly behind-the-scenes Retros
CreatorHQ ($297 value)
community
Expanded forum for Standard/VIP members
Twice Monthly Office Hours with Jay
Shared Experiments Space
Hot Seats with Jay
Access to Tubey (our AI Assistant)
Expert and member-led workshops
Private podcast feed of recordings
Trusted Partners Directory
Curated masterminds (4x/yr)
Invitations to our Offline events
coaching
Not included
3 spots available
Standard
$1999
per year
Access to all courses ($996 value)
Access to all workshops ($297 value)
Access to past Sprint Recordings
Monthly behind-the-scenes Retros
CreatorHQ ($297 value)
community
Expanded forum for Standard/VIP members
Twice Monthly Office Hours with Jay
Shared Experiments Space
Hot Seats with Jay
Access to Tubey (our AI Assistant)
Expert and member-led workshops
Private podcast feed of recordings
Trusted Partners Directory
Curated masterminds (4x/yr)
Invitations to our Offline events
coaching
Not included
3 spots available
Standard
$1999
per year
Access to all courses ($996 value)
Access to all workshops ($297 value)
Access to past Sprint Recordings
Monthly behind-the-scenes Retros
CreatorHQ ($297 value)
community
Expanded forum for Standard/VIP members
Twice Monthly Office Hours with Jay
Shared Experiments Space
Hot Seats with Jay
Access to Tubey (our AI Assistant)
Expert and member-led workshops
Private podcast feed of recordings
Trusted Partners Directory
Curated masterminds (4x/yr)
Invitations to our Offline events
coaching
Not included
3 spots available
Standard
$1999
per year
Access to all courses ($996 value)
Access to all workshops ($297 value)
Access to past Sprint Recordings
Monthly behind-the-scenes Retros
CreatorHQ ($297 value)
community
Expanded forum for Standard/VIP members
Twice Monthly Office Hours with Jay
Shared Experiments Space
Hot Seats with Jay
Access to Tubey (our AI Assistant)
Expert and member-led workshops
Private podcast feed of recordings
Trusted Partners Directory
Curated masterminds (4x/yr)
Invitations to our Offline events
coaching
Not included
3 spots available
VIP
$3999
per year
Access to all courses ($996 value)
Access to all workshops ($297 value)
Access to past Sprint Recordings
Monthly behind-the-scenes Retros
CreatorHQ ($297 value)
community
Expanded forum for Standard/VIP members
Twice Monthly Office Hours with Jay
Shared Experiments Space
Hot Seats with Jay
Access to Tubey (our AI Assistant)
Expert and member-led workshops
Private podcast feed of recordings
Trusted Partners Directory
Curated masterminds (4x/yr)
Invitations to our Offline events
coaching
Quarterly 1:1 with Jay ($2000 value)
1 spot available
VIP
$3999
per year
Access to all courses ($996 value)
Access to all workshops ($297 value)
Access to past Sprint Recordings
Monthly behind-the-scenes Retros
CreatorHQ ($297 value)
community
Expanded forum for Standard/VIP members
Twice Monthly Office Hours with Jay
Shared Experiments Space
Hot Seats with Jay
Access to Tubey (our AI Assistant)
Expert and member-led workshops
Private podcast feed of recordings
Trusted Partners Directory
Curated masterminds (4x/yr)
Invitations to our Offline events
coaching
Quarterly 1:1 with Jay ($2000 value)
1 spot available
VIP
$3999
per year
Access to all courses ($996 value)
Access to all workshops ($297 value)
Access to past Sprint Recordings
Monthly behind-the-scenes Retros
CreatorHQ ($297 value)
community
Expanded forum for Standard/VIP members
Twice Monthly Office Hours with Jay
Shared Experiments Space
Hot Seats with Jay
Access to Tubey (our AI Assistant)
Expert and member-led workshops
Private podcast feed of recordings
Trusted Partners Directory
Curated masterminds (4x/yr)
Invitations to our Offline events
coaching
Quarterly 1:1 with Jay ($2000 value)
1 spot available
VIP
$3999
per year
Access to all courses ($996 value)
Access to all workshops ($297 value)
Access to past Sprint Recordings
Monthly behind-the-scenes Retros
CreatorHQ ($297 value)
community
Expanded forum for Standard/VIP members
Twice Monthly Office Hours with Jay
Shared Experiments Space
Hot Seats with Jay
Access to Tubey (our AI Assistant)
Expert and member-led workshops
Private podcast feed of recordings
Trusted Partners Directory
Curated masterminds (4x/yr)
Invitations to our Offline events
coaching
Quarterly 1:1 with Jay ($2000 value)
1 spot available
87 NPS
World-class satisfaction score
World-class satisfaction score
World-class satisfaction score
World-class satisfaction score
400+ members
400+ members
400+ members
400+ members
A curated peer group of professionals
A curated peer group of professionals
A curated peer group of professionals
A curated peer group of professionals
60% renew
60% renew
60% renew
60% renew
98 members have been with us for over 3 years!
98 members have been with us for over 3 years!
98 members have been with us for over 3 years!
98 members have been with us for over 3 years!
No questions asked, 14-Day Money-Back Guarantee.
No questions asked, 14-Day Money-Back Guarantee.
No questions asked, 14-Day Money-Back Guarantee.
No questions asked, 14-Day Money-Back Guarantee.
Creator Science Satisfaction Guarantee
Creator Science Satisfaction Guarantee
Creator Science Satisfaction Guarantee
Creator Science Satisfaction Guarantee
We believe in our products, but also want to ensure that you feel comfortable and welcomed into our community. If you don’t feel at home inside The Lab in the first two weeks, we’ll give you your money back no questions asked.
We believe in our products, but also want to ensure that you feel comfortable and welcomed into our community. If you don’t feel at home inside The Lab in the first two weeks, we’ll give you your money back no questions asked.
We believe in our products, but also want to ensure that you feel comfortable and welcomed into our community. If you don’t feel at home inside The Lab in the first two weeks, we’ll give you your money back no questions asked.
We believe in our products, but also want to ensure that you feel comfortable and welcomed into our community. If you don’t feel at home inside The Lab in the first two weeks, we’ll give you your money back no questions asked.
about jay clouse (that’s me) 👋
about jay clouse (that’s me) 👋
about jay clouse (that’s me) 👋
about jay clouse (that’s me) 👋
I build beloved communities
I build beloved communities
I build beloved communities
I build beloved communities
My community-building journey began in 2012 when I organized my first Startup Weekend event. I organized about a dozen IRL Startup Weekend events before I began building my first online community, Unreal Collective.
Unreal Collective grew to 110+ members across the world before it was acquired by Pat Flynn and SPI in 2020.
For the following year, I led the Community Experience team at SPI – developing our membership community, course community, and cohort-based courses.
I bring all that experience and more to The Lab, which I'm determined to make one of the best communities on the internet. And if you're building your own membership community, I'll share all my secrets!
More about me:
My community-building journey began in 2012 when I organized my first Startup Weekend event. I organized about a dozen IRL Startup Weekend events before I began building my first online community, Unreal Collective.
Unreal Collective grew to 110+ members across the world before it was acquired by Pat Flynn and SPI in 2020.
For the following year, I led the Community Experience team at SPI – developing our membership community, course community, and cohort-based courses.
I bring all that experience and more to The Lab, which I'm determined to make one of the best communities on the internet. And if you're building your own membership community, I'll share all my secrets!
More about me:
My community-building journey began in 2012 when I organized my first Startup Weekend event. I organized about a dozen IRL Startup Weekend events before I began building my first online community, Unreal Collective.
Unreal Collective grew to 110+ members across the world before it was acquired by Pat Flynn and SPI in 2020.
For the following year, I led the Community Experience team at SPI – developing our membership community, course community, and cohort-based courses.
I bring all that experience and more to The Lab, which I'm determined to make one of the best communities on the internet. And if you're building your own membership community, I'll share all my secrets!
More about me:
My community-building journey began in 2012 when I organized my first Startup Weekend event. I organized about a dozen IRL Startup Weekend events before I began building my first online community, Unreal Collective.
Unreal Collective grew to 110+ members across the world before it was acquired by Pat Flynn and SPI in 2020.
For the following year, I led the Community Experience team at SPI – developing our membership community, course community, and cohort-based courses.
I bring all that experience and more to The Lab, which I'm determined to make one of the best communities on the internet. And if you're building your own membership community, I'll share all my secrets!
More about me:
2,300,000+ podcast downloads
2,300,000+ podcast downloads
2,300,000+ podcast downloads
2,300,000+ podcast downloads
Creator Science has generated more than 2 million downloads since launch
Creator Science has generated more than 2 million downloads since launch
Creator Science has generated more than 2 million downloads since launch
Creator Science has generated more than 2 million downloads since launch
$150k+ in digital products
$150k+ in digital products
$150k+ in digital products
$150k+ in digital products
I've generated over $150K in digital product sales in two years
I've generated over $150K in digital product sales in two years
I've generated over $150K in digital product sales in two years
I've generated over $150K in digital product sales in two years
2 company exits
2 company exits
2 company exits
2 company exits
Since 2015, I've successfully sold two companies that I've started.
Since 2015, I've successfully sold two companies that I've started.
Since 2015, I've successfully sold two companies that I've started.
Since 2015, I've successfully sold two companies that I've started.
66k+ email subscribers
66k+ email subscribers
66k+ email subscribers
66k+ email subscribers
My primary email list has more than 66,000 subscribers
My primary email list has more than 66,000 subscribers
My primary email list has more than 66,000 subscribers
My primary email list has more than 66,000 subscribers
11 online courses
11 online courses
11 online courses
11 online courses
Between LinkedIn Learning and Creator Science, I've developed 11 online courses
Between LinkedIn Learning and Creator Science, I've developed 11 online courses
Between LinkedIn Learning and Creator Science, I've developed 11 online courses
Between LinkedIn Learning and Creator Science, I've developed 11 online courses
Investor & advisor
Investor & advisor
Investor & advisor
Investor & advisor
Frequently asked questions
Frequently asked questions
Frequently asked questions
Frequently asked questions
Am I eligible for The Lab?
If you are earning at least $10,000 per month in non-service revenue or have 10,000 or more followers on one platform, you may be eligible for the Standard or VIP tiers. If you are still building toward that, you can join Basic right away and move up as you grow.
How is Basic different from Standard?
Our Basic tier is designed specifically for creators who are not yet eligible for Standard or VIP. The Basic membership has access to the same educational resources as Standard and VIP. Basic also has it’s own forum and live events. The only difference is that your peers will be other Basic members and not Standard or VIP members. As a rule of thumb, if you’re eligible for Standard or VIP, my recommendation is to join Standard or VIP to be in the correct peer group.
Can I upgrade from Basic to Standard/VIP?
Yes! If you become eligible for Standard or VIP while on a Basic plan, you can upgrade by paying the difference between membership levels (and pro-rated for the time remaining on your membership).
What times are your live sessions?
We try to accommodate as many time zones as possible. Most of our events are between 9am ET and 3pm ET, with the majority falling around 12pm ET (9am PT/5pm GMT). Our biggest challenge is accommodating our friends in Asia, Australia, or New Zealand. But everything is recorded, and we try to make the asynchronous experience as strong as possible. We have several members in these regions who have renewed their membership multiple times.
Do you offer monthly or payment plans?
Do you offer monthly or payment plans?
What if I don't have much time to participate right now?
We don't recommend waiting for "better timing" to join – here's why: Inside The Lab, we have frequent live events, but we record everything and release it as a podcast as well. So it's very easy to engage on your schedule. When you're bus, we recommend you leave Notifications on for most spaces (we were thoughtful in choosing which ones are on by default). You will get a lot of emails of posts. Ignore what's not interesting/helpful/in your wheelhouse, and jump into the things that are. Everything compounds and serendipity is unpredictable – so, we always recommend joining sooner rather than later.
What makes The Lab different from other creator communities?
Most communities are about connection or content. The Lab is about experimentation and growth. You’re not just networking, you’re learning what’s actually working right now by sharing and seeing real results from other creators.
What types of creators are inside The Lab?
Members include full-time and emerging creators across newsletters, podcasts, courses, memberships, and consulting. They’re serious about their craft, curious about what works, and generous in sharing what they learn.
How active is Jay inside the community?
Very. I host weekly Office Hours, runs live Hot Seats, shares monthly retros, and participates daily in member discussions. But the real magic comes from members — smart, experienced creators helping each other grow.
Do you still have a member cap?
We no longer have a cap on membership. We found that having a cap limited us from having 1.) geographic and 2.) platform density. With plans for more in-person meetups around the world AND more member-led masterminds, we needed more density in both areas. However, since removing the cap, we’ve put in place an application with stronger eligibility criteria so that we maintained closeness and a high standard of membership.
Am I eligible for The Lab?
If you are earning at least $10,000 per month in non-service revenue or have 10,000 or more followers on one platform, you may be eligible for the Standard or VIP tiers. If you are still building toward that, you can join Basic right away and move up as you grow.
How is Basic different from Standard?
Our Basic tier is designed specifically for creators who are not yet eligible for Standard or VIP. The Basic membership has access to the same educational resources as Standard and VIP. Basic also has it’s own forum and live events. The only difference is that your peers will be other Basic members and not Standard or VIP members. As a rule of thumb, if you’re eligible for Standard or VIP, my recommendation is to join Standard or VIP to be in the correct peer group.
Can I upgrade from Basic to Standard/VIP?
Yes! If you become eligible for Standard or VIP while on a Basic plan, you can upgrade by paying the difference between membership levels (and pro-rated for the time remaining on your membership).
What times are your live sessions?
We try to accommodate as many time zones as possible. Most of our events are between 9am ET and 3pm ET, with the majority falling around 12pm ET (9am PT/5pm GMT). Our biggest challenge is accommodating our friends in Asia, Australia, or New Zealand. But everything is recorded, and we try to make the asynchronous experience as strong as possible. We have several members in these regions who have renewed their membership multiple times.
Do you offer monthly or payment plans?
Do you offer monthly or payment plans?
What if I don't have much time to participate right now?
We don't recommend waiting for "better timing" to join – here's why: Inside The Lab, we have frequent live events, but we record everything and release it as a podcast as well. So it's very easy to engage on your schedule. When you're bus, we recommend you leave Notifications on for most spaces (we were thoughtful in choosing which ones are on by default). You will get a lot of emails of posts. Ignore what's not interesting/helpful/in your wheelhouse, and jump into the things that are. Everything compounds and serendipity is unpredictable – so, we always recommend joining sooner rather than later.
What makes The Lab different from other creator communities?
Most communities are about connection or content. The Lab is about experimentation and growth. You’re not just networking, you’re learning what’s actually working right now by sharing and seeing real results from other creators.
What types of creators are inside The Lab?
Members include full-time and emerging creators across newsletters, podcasts, courses, memberships, and consulting. They’re serious about their craft, curious about what works, and generous in sharing what they learn.
How active is Jay inside the community?
Very. I host weekly Office Hours, runs live Hot Seats, shares monthly retros, and participates daily in member discussions. But the real magic comes from members — smart, experienced creators helping each other grow.
Do you still have a member cap?
We no longer have a cap on membership. We found that having a cap limited us from having 1.) geographic and 2.) platform density. With plans for more in-person meetups around the world AND more member-led masterminds, we needed more density in both areas. However, since removing the cap, we’ve put in place an application with stronger eligibility criteria so that we maintained closeness and a high standard of membership.
Am I eligible for The Lab?
If you are earning at least $10,000 per month in non-service revenue or have 10,000 or more followers on one platform, you may be eligible for the Standard or VIP tiers. If you are still building toward that, you can join Basic right away and move up as you grow.
How is Basic different from Standard?
Our Basic tier is designed specifically for creators who are not yet eligible for Standard or VIP. The Basic membership has access to the same educational resources as Standard and VIP. Basic also has it’s own forum and live events. The only difference is that your peers will be other Basic members and not Standard or VIP members. As a rule of thumb, if you’re eligible for Standard or VIP, my recommendation is to join Standard or VIP to be in the correct peer group.
Can I upgrade from Basic to Standard/VIP?
Yes! If you become eligible for Standard or VIP while on a Basic plan, you can upgrade by paying the difference between membership levels (and pro-rated for the time remaining on your membership).
What times are your live sessions?
We try to accommodate as many time zones as possible. Most of our events are between 9am ET and 3pm ET, with the majority falling around 12pm ET (9am PT/5pm GMT). Our biggest challenge is accommodating our friends in Asia, Australia, or New Zealand. But everything is recorded, and we try to make the asynchronous experience as strong as possible. We have several members in these regions who have renewed their membership multiple times.
Do you offer monthly or payment plans?
Do you offer monthly or payment plans?
What if I don't have much time to participate right now?
We don't recommend waiting for "better timing" to join – here's why: Inside The Lab, we have frequent live events, but we record everything and release it as a podcast as well. So it's very easy to engage on your schedule. When you're bus, we recommend you leave Notifications on for most spaces (we were thoughtful in choosing which ones are on by default). You will get a lot of emails of posts. Ignore what's not interesting/helpful/in your wheelhouse, and jump into the things that are. Everything compounds and serendipity is unpredictable – so, we always recommend joining sooner rather than later.
What makes The Lab different from other creator communities?
Most communities are about connection or content. The Lab is about experimentation and growth. You’re not just networking, you’re learning what’s actually working right now by sharing and seeing real results from other creators.
What types of creators are inside The Lab?
Members include full-time and emerging creators across newsletters, podcasts, courses, memberships, and consulting. They’re serious about their craft, curious about what works, and generous in sharing what they learn.
How active is Jay inside the community?
Very. I host weekly Office Hours, runs live Hot Seats, shares monthly retros, and participates daily in member discussions. But the real magic comes from members — smart, experienced creators helping each other grow.
Do you still have a member cap?
We no longer have a cap on membership. We found that having a cap limited us from having 1.) geographic and 2.) platform density. With plans for more in-person meetups around the world AND more member-led masterminds, we needed more density in both areas. However, since removing the cap, we’ve put in place an application with stronger eligibility criteria so that we maintained closeness and a high standard of membership.
"I joined 45 days ago and I already made money back"
Gannon Meyer
Instagram Content Creator
"I joined 45 days ago and I already made money back"
Gannon Meyer
Instagram Content Creator
"I joined 45 days ago and I already made money back"
Gannon Meyer
Instagram Content Creator
"I joined 45 days ago and I already made money back"
Gannon Meyer
Instagram Content Creator
"But what if I don't have much time?"
"But what if I don't have much time?"
"But what if I don't have much time?"
"But what if I don't have much time?"
Every member of The Lab is busy. Every single one of us.
The Lab is designed to be a resource, not a task. I’m constantly looking for ways to reduce the effort necessary to get your money’s worth out of this space.
Of course, if you spend time leveraging the resources (Workshops, Hot Seats, Sprints, etc.) you will get the most out of it. But if you simply use The Lab as a place to get inspiration, bust through roadblocks, or solicit feedback on sales copy, you're going to get a lot out of it.
Most members tell me within weeks of joining that they've already gotten their money's worth. And those wins all compound into the future as you build on them.
You don't have to dedicate hours per week to The Lab. My goal is to deliver a few high-value insights per year that makes the membership pay for itself.
...but I bet you'll choose to spend more time inside than you think.
Every member of The Lab is busy. Every single one of us.
The Lab is designed to be a resource, not a task. I’m constantly looking for ways to reduce the effort necessary to get your money’s worth out of this space.
Of course, if you spend time leveraging the resources (Workshops, Hot Seats, Sprints, etc.) you will get the most out of it. But if you simply use The Lab as a place to get inspiration, bust through roadblocks, or solicit feedback on sales copy, you're going to get a lot out of it.
Most members tell me within weeks of joining that they've already gotten their money's worth. And those wins all compound into the future as you build on them.
You don't have to dedicate hours per week to The Lab. My goal is to deliver a few high-value insights per year that makes the membership pay for itself.
...but I bet you'll choose to spend more time inside than you think.
Every member of The Lab is busy. Every single one of us.
The Lab is designed to be a resource, not a task. I’m constantly looking for ways to reduce the effort necessary to get your money’s worth out of this space.
Of course, if you spend time leveraging the resources (Workshops, Hot Seats, Sprints, etc.) you will get the most out of it. But if you simply use The Lab as a place to get inspiration, bust through roadblocks, or solicit feedback on sales copy, you're going to get a lot out of it.
Most members tell me within weeks of joining that they've already gotten their money's worth. And those wins all compound into the future as you build on them.
You don't have to dedicate hours per week to The Lab. My goal is to deliver a few high-value insights per year that makes the membership pay for itself.
...but I bet you'll choose to spend more time inside than you think.
Every member of The Lab is busy. Every single one of us.
The Lab is designed to be a resource, not a task. I’m constantly looking for ways to reduce the effort necessary to get your money’s worth out of this space.
Of course, if you spend time leveraging the resources (Workshops, Hot Seats, Sprints, etc.) you will get the most out of it. But if you simply use The Lab as a place to get inspiration, bust through roadblocks, or solicit feedback on sales copy, you're going to get a lot out of it.
Most members tell me within weeks of joining that they've already gotten their money's worth. And those wins all compound into the future as you build on them.
You don't have to dedicate hours per week to The Lab. My goal is to deliver a few high-value insights per year that makes the membership pay for itself.
...but I bet you'll choose to spend more time inside than you think.
Stay on top of what’s working right now.
Stay on top of what’s working right now.
Stay on top of what’s working right now.
Stay on top of what’s working right now.
Join instantly with Basic, or apply for advanced membership when you are ready.
Join instantly with Basic, or apply for advanced membership when you are ready.
Join instantly with Basic, or apply for advanced membership when you are ready.
Join instantly with Basic, or apply for advanced membership when you are ready.
Creators love
being part of The Lab
87 NPS
World-class satisfaction score
World-class satisfaction score
World-class satisfaction score
400+ members
A curated peer group of professionals
A curated peer group of professionals
A curated peer group of professionals
60% renew
60% renew
60% renew
98 members have been with us for over 3 years!
98 members have been with us for over 3 years!
98 members have been with us for over 3 years!
Creators love
being part of The Lab
87 NPS
World-class satisfaction score
400+ members
A curated peer group of professionals
60% renew
98 members have been with us for over 3 years!
Built by Creator Science
Creator Science helps you become a professional creator
Creator Science helps you become a professional creator
Creator Science helps you become a professional creator
Creator Science helps you become a professional creator