"It has helped me to feel a sense of camaraderie and momentum."
Kat Vellos
Author
"I implemented Jay's suggestions...one of them brought me $3k in a week."
Jake Thomas
Creator Hooks
"12/10 recommend if you’re transitioning into being a FT creator."
Sara Loretta
systms.club
"I would pay a lot more money to be a part of this."
Justin Moore
Founder of Creator Wizard
"I've met so many fantastic creators, and have gotten so much actionable advice."
Joe Casabona
Podcast Systems Coach
"This community has been getting better and better since I joined. "
Kyle Adams
Learn.community
"One month after joining The Lab, I pulled in $21k."
Claire Bartholic
The Planted Runner
"My favorite part is the quality and diversity of people."
Michael Riddering
Figma Academy
“I’m impressed Jay is so open about how he’s shaping the community."
Kevon Cheug
"It has helped me to feel a sense of camaraderie and momentum."
Kat Vellos
Author
"I implemented Jay's suggestions...one of them brought me $3k in a week."
Jake Thomas
Creator Hooks
"12/10 recommend if you’re transitioning into being a FT creator."
Sara Loretta
systms.club
"I would pay a lot more money to be a part of this."
Justin Moore
Founder of Creator Wizard
"I've met so many fantastic creators, and have gotten so much actionable advice."
Joe Casabona
Podcast Systems Coach
"This community has been getting better and better since I joined. "
Kyle Adams
Learn.community
"One month after joining The Lab, I pulled in $21k."
Claire Bartholic
The Planted Runner
"My favorite part is the quality and diversity of people."
Michael Riddering
Figma Academy
“I’m impressed Jay is so open about how he’s shaping the community."
Kevon Cheug
Join the community where creators experiment, learn, and grow together
Join the community where creators experiment, learn, and grow together
Join the community where creators experiment, learn, and grow together
Stay at the forefront of what's working and drive more revenue in a unique peer group for full-time creators.
Stay at the forefront of what's working and drive more revenue in a unique peer group for full-time creators.
Stay at the forefront of what's working and drive more revenue in a unique peer group for full-time creators.
Look inside The Lab
Look inside The Lab
Look inside The Lab
Member Forum + Chat
Access to our community forum and our real-time chat app.
Community Swipe File
A growing repository of the best examples, templates, and ideas
Transparent Monthly Retros
Monthly look-over-my-shoulder videos looking into my business
All Courses & Workshops
Immediate, full access to all past (and future) workshops & courses
CreatorHQ
All-in-one workspace designed to save you time, create more content, and drive more revenue.
1:1 Coaching with Jay
Between weekly Office Hours and monthly Hot Seats, you can receive 1:1 coaching from me
Member Forum + Chat
Access to our community forum and our real-time chat app.
Community Swipe File
A growing repository of the best examples, templates, and ideas
Transparent Monthly Retros
Monthly look-over-my-shoulder videos looking into my business
All Courses & Workshops
Immediate, full access to all past (and future) workshops & courses
CreatorHQ
All-in-one workspace designed to save you time, create more content, and drive more revenue.
1:1 Coaching with Jay
Between weekly Office Hours and monthly Hot Seats, you can receive 1:1 coaching from me
Member Forum + Chat
Access to our community forum and our real-time chat app.
Community Swipe File
A growing repository of the best examples, templates, and ideas
Transparent Monthly Retros
Monthly look-over-my-shoulder videos looking into my business
All Courses & Workshops
Immediate, full access to all past (and future) workshops & courses
CreatorHQ
All-in-one workspace designed to save you time, create more content, and drive more revenue.
1:1 Coaching with Jay
Between weekly Office Hours and monthly Hot Seats, you can receive 1:1 coaching from me
Join 218 other professional creators
Claire Bartholic
Claire Bartholic
Claire Bartholic
Andrew Connell
Andrew Connell
Andrew Connell
Becky Pierson
Becky Pierson
Becky Pierson
Steve Folland
Steve Folland
Steve Folland
Layla Pomper
Layla Pomper
Layla Pomper
Kevin Olding
Kevin Olding
Kevin Olding
Chris Hutchins
Chris Hutchins
Chris Hutchins
Chenell Basilio
Chenell Basilio
Chenell Basilio
Kelley Carlstrom
Kelley Carlstrom
Kelley Carlstrom
Charlotte Crowther
Charlotte Crowther
Charlotte Crowther
Dylan Bridger
Dylan Bridger
Dylan Bridger
Sue McLachlan
Sue McLachlan
Sue McLachlan
Surround yourself with professional creators
Surround yourself with professional creators
It's never been easier to start as a creator.
But being a professional creator is a different story.
Professional creators approach their work more methodically.
Professional creators don't just focus on attention – they focus on getting a Return On Attention.
Professional creators experiment and take action based on results – they're scientists as much as they are artists.
It's never been easier to start as a creator.
But being a professional creator is a different story.
Professional creators approach their work more methodically.
Professional creators don't just focus on attention – they focus on getting a Return On Attention.
Professional creators experiment and take action based on results – they're scientists as much as they are artists.
When it's working, there's no better life than that of a professional creator.
When it's working, there's no better life than that of a professional creator.
That's why I built The Lab.
Inside The Lab, we're a bunch of creators running experiments in tandem. Not only does The Lab encourage you to move faster, but you also get the benefit of learning from the results of others.
If you're a professional creator, The Lab was made for you.
That's why I built The Lab.
Inside The Lab, we're a bunch of creators running experiments in tandem. Not only does The Lab encourage you to move faster, but you also get the benefit of learning from the results of others.
If you're a professional creator, The Lab was made for you.
"Honestly...it's the best online membership community I've ever joined."
"Honestly...it's the best online membership community I've ever joined."
"Honestly...it's the best online membership community I've ever joined."
Join 218 other professional creators
Our Shared Goals
Our Shared Goals
Rapid learning
Rapid learning
Rapid learning
In The Lab, you're not just conducting your own experiments…
You benefit from the experiments of hundreds of other members too. This compounds your learning and accelerates your growth.
By participating in this shared knowledge transfer, you'll stay at the cutting edge.
In The Lab, you're not just conducting your own experiments…
You benefit from the experiments of hundreds of other members too. This compounds your learning and accelerates your growth.
By participating in this shared knowledge transfer, you'll stay at the cutting edge.
In The Lab, you're not just conducting your own experiments…
You benefit from the experiments of hundreds of other members too. This compounds your learning and accelerates your growth.
By participating in this shared knowledge transfer, you'll stay at the cutting edge.
Revenue growth
Revenue growth
Revenue growth
Avg. member revenue
Avg. member revenue
$29,977 per month
$29,977 per month
We want to help you improve your Return On Attention (ROA). By increasing revenue, you can make better products, be more thoughtful with your choices and commitments, and support your ideal lifestyle.
The Lab will help you drive more revenue and make those intentional choices.
We want to help you improve your Return On Attention (ROA). By increasing revenue, you can make better products, be more thoughtful with your choices and commitments, and support your ideal lifestyle.
The Lab will help you drive more revenue and make those intentional choices.
We want to help you improve your Return On Attention (ROA). By increasing revenue, you can make better products, be more thoughtful with your choices and commitments, and support your ideal lifestyle.
The Lab will help you drive more revenue and make those intentional choices.
Relationships
Relationships
Relationships
No one succeeds alone. You will go a lot farther and move a lot faster when you work with others.
This is one of the biggest benefits of a community – we can all lift each other up.
Whether you create real friends or deal friends, as we each succeed, we each become an even more powerful force for one another.
No one succeeds alone. You will go a lot farther and move a lot faster when you work with others.
This is one of the biggest benefits of a community – we can all lift each other up.
Whether you create real friends or deal friends, as we each succeed, we each become an even more powerful force for one another.
No one succeeds alone. You will go a lot farther and move a lot faster when you work with others.
This is one of the biggest benefits of a community – we can all lift each other up.
Whether you create real friends or deal friends, as we each succeed, we each become an even more powerful force for one another.
Join 218 other professional creators
“I have been in The Lab for about 45 days at this point, and I have already made my money back.”
“I have been in The Lab for about 45 days at this point, and I have already made my money back.”
“I have been in The Lab for about 45 days at this point, and I have already made my money back.”
Why I built The Lab
(and my commitment to you)
Why I built The Lab
(and my commitment to you)
Why I built The Lab
Hey, Jay here.
The Lab is where I invest the majority of my own time (outside of creating new content).
I had a hard time finding peers. Most creators were several steps behind me, and then there were the HUGE creators ahead of me…but where were the creators at my level?
The Lab has become that peer group. Creators in The Lab generate $29,977/mo on average.
This is a place for professional creators to share notes and grow together. The space changes so quickly that this has to be a membership to be useful.
It's the most active community I've been a part of – but even if you can't check in every day, my goal is to provide a handful of insights each year that make this well worth the investment.
Inside The Lab, I’ll support you through:
Active participation
I'm extremely active in the forum and in direct messages.
I'm extremely active in the forum and in direct messages.
Weekly live sessions
I host live sessions each week, including open Office Hours and 1:1 member Hot Seats.
I host live sessions each week, including open Office Hours and 1:1 member Hot Seats.
Curated training resources
I create and curate the best training resources to help you build your creative platform.
I create and curate the best training resources to help you build your creative platform.
Personalized insight
The Lab is where I can personalize my experience and insight to you and your specific situation.
Join 218 other professional creators
"I usually bring in about $8.1k/mo...one month after joining The Lab, I pulled in $21k."
"I usually bring in about $8.1k/mo...one month after joining The Lab, I pulled in $21k."
"I usually bring in about $8.1k/mo...one month after joining The Lab, I pulled in $21k."
Reach your potential
Reach your potential
Do you remember high school sports?
I ran track in high school and played football – there was a LOT of training involved in both.
The great thing about organized sports is that you have a coach. You have teammates. And your coach and your teammates all not only hold you accountable, but push you to go beyond your comfort zone and reach your potential.
Working alone, we often lack the discipline to push ourselves.
Whether you want to publish more frequently, improve the quality of your work, or both – The Lab provides the accountability and push you need to achieve your potential and leverage the best of your abilities.
“I crossed a lot of thresholds in July that are getting me excited about what the future holds:
Crossed 20k followers on Linkedin
Crossed 3k newsletter subs (+1000 in July - best month ever)
Closed a sponsorship deal that pushed my creator business into 5-figures for 2023.
Extremely thankful for the motivation and curiosity of this community. When I joined in February, I had made $0 with my creator business and hadn’t quite hit 1k newsletter subs yet.
Onward!”
Reach your potential
Do you remember high school sports?
I ran track in high school and played football – there was a LOT of training involved in both.
The great thing about organized sports is that you have a coach. You have teammates. And your coach and your teammates all not only hold you accountable, but push you to go beyond your comfort zone and reach your potential.
Working alone, we often lack the discipline to push ourselves.
Whether you want to publish more frequently, improve the quality of your work, or both – The Lab provides the accountability and push you need to achieve your potential and leverage the best of your abilities.
“I crossed a lot of thresholds in July that are getting me excited about what the future holds:
Crossed 20k followers on Linkedin
Crossed 3k newsletter subs (+1000 in July - best month ever)
Closed a sponsorship deal that pushed my creator business into 5-figures for 2023.
Extremely thankful for the motivation and curiosity of this community. When I joined in February, I had made $0 with my creator business and hadn’t quite hit 1k newsletter subs yet.
Onward!”
Meet your new peer group
Meet your new peer group
I'm obsessed with peer groups of historical figures. Did you know that the founders of Apple, Google, and Oracle were all friends?
Even a lot of the creators you look up to today have their own small groups of peers who all push one another.
Not only to achieve their best, but they even amplify the work of their friends!
Creators without a community are playing on hard mode.
This community works together to not only push each other to grow and improve, but we amplify each others work as well.
Meet your new peer group
I'm obsessed with peer groups of historical figures. Did you know that the founders of Apple, Google, and Oracle were all friends?
Even a lot of the creators you look up to today have their own small groups of peers who all push one another.
Not only to achieve their best, but they even amplify the work of their friends!
Creators without a community are playing on hard mode.
This community works together to not only push each other to grow and improve, but we amplify each others work as well.
Attend exclusive in-person experiences for The Lab members
Attend exclusive in-person experiences for The Lab members
Online communities are great, but something is missing. That’s why The Lab goes beyond the screen.
We believe that the best relationships happen in person, which is why we host exclusive, member-only IRL experiences to deepen connections and accelerate growth.
Our members don’t just chat online – they meet, collaborate, and build real relationships. Whether it's over dinner, inside small-group masterminds, or at focused workshops, these events are designed to create meaningful, high-impact connections that last.
Because the best conversations don’t happen in email.
Attend exclusive in-person experiences for The Lab members
Online communities are great, but something is missing. That’s why The Lab goes beyond the screen.
We believe that the best relationships happen in person, which is why we host exclusive, member-only IRL experiences to deepen connections and accelerate growth.
Our members don’t just chat online – they meet, collaborate, and build real relationships. Whether it's over dinner, inside small-group masterminds, or at focused workshops, these events are designed to create meaningful, high-impact connections that last.
Because the best conversations don’t happen in email.
Join 218 other professional creators
"I implemented Jay's suggestions...one of them brought me $3,000 in about a week."
"I implemented Jay's suggestions...one of them brought me $3,000 in about a week."
"I implemented Jay's suggestions...one of them brought me $3,000 in about a week."
How The Lab works
How The Lab works
How The Lab works
Shared experiments
Shared experiments
Shared experiments
Think of The Lab as a shared knowledge hub.
Every move we make for our businesses is motivated by a hypothesis and a desired outcome – imagine if we all shared those assumptions and goals with each other!
That's the goal of the Experiments space.
The best way we can help each other grow faster is by running hundreds of simultaneous experiments and sharing the results.
Think of The Lab as a shared knowledge hub.
Every move we make for our businesses is motivated by a hypothesis and a desired outcome – imagine if we all shared those assumptions and goals with each other!
That's the goal of the Experiments space.
The best way we can help each other grow faster is by running hundreds of simultaneous experiments and sharing the results.
Think of The Lab as a shared knowledge hub.
Every move we make for our businesses is motivated by a hypothesis and a desired outcome – imagine if we all shared those assumptions and goals with each other!
That's the goal of the Experiments space.
The best way we can help each other grow faster is by running hundreds of simultaneous experiments and sharing the results.
Honest feedback from me and other creators
Honest feedback from me and other creators
Honest feedback from me and other creators
Feedback is a gift. Especially when it comes from mentors and peers who truly understand what you're trying to achieve.
The feedback you receive inside The Lab is high-quality, honest, and empathetic. It's important that we are real and direct with one another, but we also deliver tough feedback with kindness.
Each week, I host an open Office Hours session for you to receive feedback from me directly. And several times per month, I also open up my calendar to Hot Seats, which are recorded 1:1 coaching conversations right inside the community.
Feedback is a gift. Especially when it comes from mentors and peers who truly understand what you're trying to achieve.
The feedback you receive inside The Lab is high-quality, honest, and empathetic. It's important that we are real and direct with one another, but we also deliver tough feedback with kindness.
Each week, I host an open Office Hours session for you to receive feedback from me directly. And several times per month, I also open up my calendar to Hot Seats, which are recorded 1:1 coaching conversations right inside the community.
Look inside my business with Monthly Retros
Look inside my business with Monthly Retros
Look inside my business with Monthly Retros
At the start of each month, I record and share an in-depth video with a transparent look at my own business performance.
These videos are not meant to brag – but to model what it looks like to set goals, measure progress, and make difficult decisions based on the numbers.
You'll see my Revenue, Expenses, Goal Successes (and failures), lessons learned, and the decisions I'm making because of them.
And if you have questions based on the video, we can discuss them right inside the forum!
At the start of each month, I record and share an in-depth video with a transparent look at my own business performance.
These videos are not meant to brag – but to model what it looks like to set goals, measure progress, and make difficult decisions based on the numbers.
You'll see my Revenue, Expenses, Goal Successes (and failures), lessons learned, and the decisions I'm making because of them.
And if you have questions based on the video, we can discuss them right inside the forum!
The complete operating system for creators
The complete operating system for creators
The complete operating system for creators
CreatorHQ is quite literally the system we wish we had when we started. We’ve spent nearly three years building, using, and adapting this system for our own use – and you can have it right out of the box.
These some of the features you’re likely to love the most:
Owner dashboard
Content dashboard
Goals, projects, and tasks
Revenue tracker
Lightweight CRM
Integrated video tutorials
Private podcast feed
Private podcast feed
Private podcast feed
There's a lot going on inside The Lab – so much so, that sometimes, it may feel hard to "keep up."
So we created a private, members-only podcast feed with audio-only versions of all of our recorded sessions. You can listen to our group Q&As, Retros, Member Hot Seats, and more at whatever playback speed you like.
We also personally curate a Weekly Digest with the best topics from the week.
Stay in the loop and listen in from anywhere!
There's a lot going on inside The Lab – so much so, that sometimes, it may feel hard to "keep up."
So we created a private, members-only podcast feed with audio-only versions of all of our recorded sessions. You can listen to our group Q&As, Retros, Member Hot Seats, and more at whatever playback speed you like.
We also personally curate a Weekly Digest with the best topics from the week.
Stay in the loop and listen in from anywhere!
1:1 member matching
1:1 member matching
1:1 member matching
The Lab is centered on relationships. But it can be intimidating to "go first" and reach out to someone to say hello.
So we utilize a software tool that helps curate 1:1 member introductions each month. If you'd like to meet another Labmate hand-selected for you based on your business and interests, you simply need to opt in.
The Lab is centered on relationships. But it can be intimidating to "go first" and reach out to someone to say hello.
So we utilize a software tool that helps curate 1:1 member introductions each month. If you'd like to meet another Labmate hand-selected for you based on your business and interests, you simply need to opt in.
Weekly Q&A Sessions
Weekly Q&A Sessions
Weekly Q&A Sessions
Each week, we host a live "Ask The Lab Anything" (ALA) session. These are a great opportunity to get your questions asked, support other members of the community, or generally come hang out and stay in touch.
These tend to be some of the most popular sessions we host.
Each week, we host a live "Ask The Lab Anything" (ALA) session. These are a great opportunity to get your questions asked, support other members of the community, or generally come hang out and stay in touch.
These tend to be some of the most popular sessions we host.
Weekly coworking sessions
Weekly coworking sessions
Weekly coworking sessions
Every Friday, we host a 60-minute coworking session. Come, share your intention for the session, and see how much you can accomplish with an hour of focus to end the week.
Every Friday, we host a 60-minute coworking session. Come, share your intention for the session, and see how much you can accomplish with an hour of focus to end the week.
All of my courses and workshops
All of my courses and workshops
All of my courses and workshops
Over the last couple of years, I've created several paid workshops. These workshops are very popular and have gotten great reviews – earning more than $100,000.
Over the last couple of years, I've created several paid workshops. These workshops are very popular and have gotten great reviews – earning more than $100,000.
Workshops included
Creator catalyst
Creator catalyst
invisible selling workshop
invisible selling workshop
email workshop
email workshop
web3 crash course
web3 crash course
Price is not the problem
Price is not the problem
Annual Planning Workshop
Annual Planning Workshop
Indie Podcaster Crash Course
Indie Podcaster Crash Course
Courses included
Build a Beloved Membership
Build a Beloved Membership
Podcast Like The Pros
Podcast Like The Pros
Newsletter Masterclass
Newsletter Masterclass
Podcast Like A YouTuber
Podcast Like A YouTuber
Community Building Crash Course
Community Building Crash Course
Membership & Advanced Community Building
Membership & Advanced Community Building
Online Course Masterclass
Online Course Masterclass
What students say about my courses
What students say about my courses
What students say about my courses
Look inside The Lab
Look inside The Lab
Look inside The Lab
Member Forum + Chat
Access to our community forum and our real-time chat app.
Community Swipe File
A growing repository of the best examples, templates, and ideas
Transparent Monthly Retros
Monthly look-over-my-shoulder videos looking into my business
All Courses & Workshops
Immediate, full access to all past (and future) workshops & courses
CreatorHQ
All-in-one workspace designed to save you time, create more content, and drive more revenue.
1:1 Coaching with Jay
Between weekly Office Hours and monthly Hot Seats, you can receive 1:1 coaching from me
Member Forum + Chat
Access to our community forum and our real-time chat app.
Community Swipe File
A growing repository of the best examples, templates, and ideas
Transparent Monthly Retros
Monthly look-over-my-shoulder videos looking into my business
All Courses & Workshops
Immediate, full access to all past (and future) workshops & courses
CreatorHQ
All-in-one workspace designed to save you time, create more content, and drive more revenue.
1:1 Coaching with Jay
Between weekly Office Hours and monthly Hot Seats, you can receive 1:1 coaching from me
Member Forum + Chat
Access to our community forum and our real-time chat app.
Community Swipe File
A growing repository of the best examples, templates, and ideas
Transparent Monthly Retros
Monthly look-over-my-shoulder videos looking into my business
All Courses & Workshops
Immediate, full access to all past (and future) workshops & courses
CreatorHQ
All-in-one workspace designed to save you time, create more content, and drive more revenue.
1:1 Coaching with Jay
Between weekly Office Hours and monthly Hot Seats, you can receive 1:1 coaching from me
Join 218 other professional creators
"Joining The Lab has been the single-best investment I've made in my business in 17 years."
"Joining The Lab has been the single-best investment I've made in my business in 17 years."
"Joining The Lab has been the single-best investment I've made in my business in 17 years."
What members say about The Lab
What members say about The Lab
What members say about The Lab
Built to stay small, designed to help you grow
Built to stay small, designed to help you grow
The Lab is an intimate, highly curated space for full-time creators – just over 200 members and designed to stay small.
Large communities often lose depth and connection. The Lab ensures:
The Lab is an intimate, highly curated space for full-time creators – just over 200 members and designed to stay small.
Large communities often lose depth and connection. The Lab ensures:
Direct access to high-level creators
Direct access to high-level creators
Exclusive coaching & insights
Exclusive coaching & insights
A vetted network of serious creators
A vetted network of serious creators
The Lab meetup at ConvertKit’s Craft + Commerce
The Lab meetup at ConvertKit’s Craft + Commerce
Designed for creators at different stages
If you’re just starting, start in Basic, and we’ll help you get there.
If you're eligible, apply for Standard/VIP.
Basic Membership
Basic Membership
Ideal for creators building momentum
Access to all courses, workshops & CreatorHQ
Dedicated community forum for support & feedback
Monthly live Q&As & behind-the-scenes business retros
Standard & VIP Membership
Standard & VIP Membership
Ideal for full-time creators
Eligibility is based on:
$10,000+ per month in non-service income OR
10,000+ followers on a single platform
Become a full-time creator
Become a full-time creator
$1,600+ of value for just $699
The Basic Membership gives you everything you need to level up and qualify for Standard/VIP.
$1,600+ of value for just $699
The Basic Membership gives you everything you need to level up and qualify for Standard/VIP.
Dedicated basic community
Dedicated basic community
Behind-the-scenes retros
Behind-the-scenes retros
Monthly live Q&As
Monthly live Q&As
Access to all my courses
Access to all my courses
Access to all my workshops
Access to all my workshops
CreatorHQ ($297 Value)
CreatorHQ ($297 Value)
Choose your plan
Choose your plan
Choose your plan
Basic
$699
per year
Access to all courses ($996 value)
Access to all workshops ($297 value)
Access to past Sprint Recordings
Monthly behind-the-scenes Retros
CreatorHQ ($297 value)
community
Basic community forum
Monthly Office Hours with Jay
coaching
coaching
Coaching
Not included
Not included
The Lab has been one of the best investments I've made in my creator journey. I'm a professional finance guy who happens to write some stuff online and generate some revenue from it, so having access to tons of education is exactly what I need. Plus CreatorHQ is amazing."
Brett
Founder
Standard
$1999
per year
Access to all courses ($996 value)
Access to all workshops ($297 value)
Access to past Sprint Recordings
Monthly behind-the-scenes Retros
CreatorHQ ($297 value)
community
Full community forum
Weekly Office Hours with Jay
Shared Experiments Space
Hot Seats with Jay
Access to Tubey (our AI Assistant)
Expert and member-led workshops
Private podcast feed of recordings
Curated 1:1 member introductions
Invitations to our in-person events
vip
$3999
per year
Access to all courses ($996 value)
Access to all workshops ($297 value)
Access to past Sprint Recordings
Monthly behind-the-scenes Retros
CreatorHQ ($297 value)
community
Full community forum
Weekly Office Hours with Jay
Shared Experiments Space
Hot Seats with Jay
Access to Tubey (our AI Assistant)
Expert and member-led workshops
Private podcast feed of recordings
Curated 1:1 member introductions
Invitations to our in-person events
"It really has helped me to feel a sense of camaraderie and a sense of momentum as well."
"It really has helped me to feel a sense of camaraderie and a sense of momentum as well."
"It really has helped me to feel a sense of camaraderie and a sense of momentum as well."
about jay clouse (that’s me) 👋
I build beloved communities
I build beloved communities
My community-building journey began in 2012 when I organized my first Startup Weekend event. I organized about a dozen IRL Startup Weekend events before I began building my first online community, Unreal Collective.
Unreal Collective grew to 110+ members across the world before it was acquired by Pat Flynn and SPI in 2020.
For the following year, I led the Community Experience team at SPI – developing our membership community, course community, and cohort-based courses.
I bring all that experience and more to The Lab, which I'm determined to make one of the best communities on the internet. And if you're building your own membership community, I'll share all my secrets!
More about me:
My community-building journey began in 2012 when I organized my first Startup Weekend event. I organized about a dozen IRL Startup Weekend events before I began building my first online community, Unreal Collective.
Unreal Collective grew to 110+ members across the world before it was acquired by Pat Flynn and SPI in 2020.
For the following year, I led the Community Experience team at SPI – developing our membership community, course community, and cohort-based courses.
I bring all that experience and more to The Lab, which I'm determined to make one of the best communities on the internet. And if you're building your own membership community, I'll share all my secrets!
More about me:
2,000,000+ downloads
Creator Science has generated more than 2 million downloads in two years
$150K+ in digital products
I've generated over $150K in digital product sales in two years
2 company exits
Since 2015, I've successfully sold two companies that I've started.
60K+ email subscribers
My primary email list has more than 60,000 subscribers
11 online courses
Between LinkedIn Learning and Creator Science, I've developed 11 online courses
Investor & advisor
I've invested in seven companies (including Maven and Gumroad) and advise another (Commsor)
2,000,000+ downloads
Creator Science has generated more than 2 million downloads in two years
$150K+ in digital products
I've generated over $150K in digital product sales in two years
2 company exits
Since 2015, I've successfully sold two companies that I've started.
60K+ email subscribers
My primary email list has more than 60,000 subscribers
11 online courses
Between LinkedIn Learning and Creator Science, I've developed 11 online courses
Investor & advisor
I've invested in seven companies (including Maven and Gumroad) and advise another (Commsor)
2,000,000+ downloads
Creator Science has generated more than 2 million downloads in two years
$150K+ in digital products
I've generated over $150K in digital product sales in two years
2 company exits
Since 2015, I've successfully sold two companies that I've started.
60K+ email subscribers
My primary email list has more than 60,000 subscribers
11 online courses
Between LinkedIn Learning and Creator Science, I've developed 11 online courses
Investor & advisor
I've invested in seven companies (including Maven and Gumroad) and advise another (Commsor)
Frequently asked questions
Do you still have a member cap?
Am I eligible for The Lab?
Can I upgrade from Basic to Standard/VIP?
Do you offer monthly or payment plans?
What if I don't have much time to participate right now?
Frequently asked questions
Do you still have a member cap?
Am I eligible for The Lab?
Can I upgrade from Basic to Standard/VIP?
Do you offer monthly or payment plans?
What if I don't have much time to participate right now?
Frequently asked questions
Do you still have a member cap?
Am I eligible for The Lab?
Can I upgrade from Basic to Standard/VIP?
Do you offer monthly or payment plans?
What if I don't have much time to participate right now?
If you've made this far…
If you've made this far…
"But what if I don't have much time?"
"But what if I don't have much time?"
Every member of The Lab is busy. Every single one of us.
The Lab is designed to be a resource, not a task.
Of course, if you spend time leveraging the resources (Workshops, Hot Seats, Sprints, etc.) you will get the most out of it. But if you simply use The Lab as a place to get inspiration, bust through roadblocks, or solicit feedback on sales copy, you're going to get a lot out of it.
Most members tell me within weeks of joining that they've already gotten their money's worth.
You don't have to dedicate hours per week to The Lab. My goal is to deliver a few high-value insights per year that makes the membership pay for itself.
...but I bet you'll choose to spend more time inside than you think.
Every member of The Lab is busy. Every single one of us.
The Lab is designed to be a resource, not a task.
Of course, if you spend time leveraging the resources (Workshops, Hot Seats, Sprints, etc.) you will get the most out of it. But if you simply use The Lab as a place to get inspiration, bust through roadblocks, or solicit feedback on sales copy, you're going to get a lot out of it.
Most members tell me within weeks of joining that they've already gotten their money's worth.
You don't have to dedicate hours per week to The Lab. My goal is to deliver a few high-value insights per year that makes the membership pay for itself.
...but I bet you'll choose to spend more time inside than you think.
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