Explore membership

Where serious creators share notes.

The Lab is a private community of professional creators sharing what they're testing, and what's actually working, in real time.

Join the waitlist

Net Promoter Score: 87
Full-time creators: 179
Members for 3+ years: 98

**Sophie Hirst**238K Instagram followers

Why The Lab exists

Creating alone is playing on hard mode.

Think about everything a creator has to be good at: writing, design, editing, recording, selling, and keeping up with platforms that change every month. Meanwhile you're competing with media companies whose teams run experiments, share results and get better, fast.

The most valuable information gets shared quickly and privately, while it's still relevant. Jay didn't have a team, or even a group chat of creator friends to share with. So he built one.

The Lab gives you what those teams have, without the cost or complexity: a room of successful, ambitious and generous creators learning together.

Members of The Lab together at an in-person event

“One member helped me think about our primary source of revenue, sponsorships, in a really different way that allowed me to make a better decision on where we wanted to go.”

Eric ZimmerHost, The One You Feed · 35M+ downloads★★★★★

As heard on

The Colin & Samir Show

What it's actually like

The questions you can't ask just anyone.

Your friends love you, but they don't know what a fair sponsorship rate is. Inside The Lab, the questions that sound strange anywhere else get answered in hours, by people who've already solved them.

Is anyone else seeing reach drop on LinkedIn this month?
What do you charge for a dedicated sponsor read at 20K downloads?
Has anyone hired a video editor they'd actually recommend?
Should I launch with a presale or a waitlist?
How are you pricing your first cohort course?
Anyone have a good accountant who understands creator income?
What's your best-converting lead magnet right now?
Would you take this brand deal? The terms feel off.

Go deep

Form or join a member-led mastermind of 6–10 creators.

Compare notes

Your platform spaces are where people building on the same platforms trade what's working.

Tap the room

The whole Lab is 179 professional creators, on demand, whenever you're stuck.

What's inside

Everything is built to move your business forward.

Experiments

Learn from what members are testing right now

Members share real experiments: the goal, the hypothesis, what they tried and what happened. Wins and failures both.

With hundreds of creators testing at once, you learn what's working now, not months from now.

“What I found most valuable was being able to see 'behind the scenes' of what other creators are actually doing day-to-day... What is working and also what isn't. That helped me make better decisions on how to focus my time.”

Daniel Grimmett33K subscribers★★★★★

Masterminds

A small group that knows your business

A small group of members together at Lab Offline

Form or join a member-led mastermind of 6–10 creators who share your business model and goals.

It's where the deeper conversations happen: real accountability, and the kind of trust that only comes from working closely with the right peers.

“Because of my mastermind, I've received specific and useful feedback from my peers that I've used to make more money in my business.”

Chad CarsonRental Property Mastery · 135K subscribers★★★★★

Live every week

Office Hours, Hot Seats, workshops and sprints

This week in The Lab

MonBF/CM Sprint Call: Past Campaign Experiences30 going
TueOffice Hours with JayLive
WedHot Seat: a member's launch planLive
ThuCoworking + Focus SprintDrop in

Learn from Jay, other members and guest experts who are on the front lines of what's working. Bring your problem to a Hot Seat, cowork through a Focus Sprint, or just listen in.

Everything is recorded and lands in your private podcast feed, so time zones don't matter.

“I thought if I could ask questions to people who had been there, done that, it would be worth it for me. And I can safely say that that has been the case.”

James LeBaigueNutrition Triathlon · 31K subscribers★★★★★

Platform spaces

A room for every platform you build on

YouTube, newsletters, podcasts, LinkedIn, Instagram and more, each with its own always-on space. Ask a specific question and get an answer from someone who's solved it.

Years of past conversations are searchable, too. Many members say that alone is worth the membership.

“Simply being able to browse previous conversations is worth the membership price. I dare you to find a more helpful, engaged, and smart creator community.”

Adriana TicaNewsletter creator★★★★★

Behind the curtain

Jay's real numbers, every month

Monthly Retro Creator Science

01GoalsWhere the quarter stands
02WinsWhat worked, and why
03MistakesWhat didn't, and what it cost
04NumbersRevenue, audience, conversion
05LessonsWhat changes next month

Each month Jay shares a detailed Retro from the Creator Science business: goals, wins, mistakes, numbers and lessons learned.

Quarterly Lab Reports sum up what members are testing and discovering across the creator economy.

“Getting to be a fly on the wall seeing so many other creators grow their businesses (especially Jay) has been immeasurably helpful.”

Justin MooreSponsorship coach, CreatorWizard★★★★★

Trusted partners

Vetted help when you're ready to hire

A directory of service providers who understand creator businesses, from editing and design to ads and SEO. Many are members themselves.

“I've always been weak with tech. A few days in, he helped me save 100+ hours annually via automation. Already paid for itself.”

Tom RossLearn.Community★★★★★

Tools and training

Every course and workshop, included.

CreatorHQ, every Creator Science course, and every expert workshop in the archive, with more added each year. Pick one to take a look.

Toolkit$297 value, included

CreatorHQ

Grow your creator business with an all-in-one Notion workspace built to save you time, create more content and drive more revenue.

See CreatorHQ

app.creatorscience.com/concierge

Matchmaker

What are you working on right now?

Launching a paid tier for my newsletterFind people

Newsletter writer · 18K subscribers
Launched a paid tier last yearSame business model
94%
YouTube educator · 240K subscribers
Sells a cohort courseAlso working on sponsorships
88%
Podcaster and coach
Moved from services to productsSame time zone
81%

Tubey found 3 members who've done this.

The Lab Concierge

Your own front desk for The Lab.

Tell the Matchmaker what you're working on and it finds the members who've already done it. Everything else that comes with membership lives here too.

For YouThe posts you missed that matter most to your business.
MatchmakingThe Matchmaker, a member directory and a map of who's nearby.
AskA direct line to the Creator Science team, for questions, intros and requests.
CoachingBook a Hot Seat with the community or a private session with Jay.
Private PodcastEvery workshop and Hot Seat in your podcast app.
Member PerksDeals and discounts that come with your membership.

Lab Offline

The best connections happen in person.

Members-only events where online friends become real ones: two days of workshops, small-group masterminds and long dinners, in a city worth the trip.

Rating out of 10, June 2026: 9.4
Members IRL: 40+
Workshops, masterminds, meals: 2 days

Workshops + breakouts
Interactive, intimate sessions designed to spark ideas and learn from one another.
Mastermind time
Small groups, and more of them than ever. It was the number one ask after the last event.
Private meals
Breakfast, lunch and dinner together, because the best conversations happen around the table.
A sense of place
Every Offline is built around its city. Next up: Jay's hometown.

Lab members together at Lab Offline in Boise, June 2026 — Lab Offline · Boise, June 2026

“I got so much value from being around generous creators up to big things. Before I left, I already took an action that could create a significant impact on my business revenue. 100% worth the trip.”

Charlotte CrowtherFounder · Lab Offline 2026★★★★★

Offline Homecoming: March 8–9, 2027, Columbus, Ohio

Next up

Offline: Columbus

March 8–9, 2027

18 tickets sold

Two days in Jay's hometown. Tickets are open to members.

Results

What members have done with it.

$100K+ a year

Ronald EadCreator of JawHacks

The challenge

Ron had a successful YouTube channel and an audience who loved his content, but he wasn't earning enough from it to support him.

The result

He launched a membership with 200+ members and six figures of annual revenue in less than a year.

$35K launch

Daniel Serriff138K subscribers

The challenge

Daniel's corner of the music world runs on discounts, low-ticket sales and presales. He wanted to stay out of the race to the bottom.

The result

A $35,000 course launch with 173 new customers.

$8.1K → $21K

Claire BartholicThe Planted Runner

The challenge

As a running coach, Claire was spending a lot of time on content that wasn't converting as well as she'd hoped.

The result

A $13K jump in monthly revenue, one month after joining.

In their words

Hear it from members.

“Because of my mastermind, I was able to improve my membership funnel and newsletter copywriting. Another member in my mastermind connected me directly with a specialist, which was exactly the help I needed!”

Tom WaltersRehab Science · 1.1M YouTube subscribers★★★★★

“The insane value I got in just the first 2 weeks was worth more than my annual fee.”

Dan BennettVideo production coach★★★★★

“We recently launched our own membership, and couldn't have done it without Jay and The Lab. Jay is so active, I didn't expect that at first. I recommend The Lab to everyone!”

Miles McNairCo-founder, PPC Mastery★★★★★

“One of the best investments I've made into my business' pivot this year. I've met so many fantastic creators, and have gotten so much actionable advice. Two months in and I'm already seeing results.”

Joe CasabonaPodcast coach★★★★★

“I contemplated joining The Lab for about a month. After a month of being there, the only thing I can say is that I joined a month too late!”

Zack SwireCoach★★★★★

“You know that thing where you can't help but keep refreshing to see if there's anything new that you missed? One week in, I'm feeling the same way about The Lab.”

Jeremy EnnsPodcast Marketing Academy★★★★★

“BEST community I've ever joined. 12/10 recommend if you're transitioning into being a full-time creator.”

Sara LorettaNotion consultant★★★★★

“The Lab has been one of the best investments I've made in my creator journey. Having access to tons of education is exactly what I need. Plus CreatorHQ is amazing.”

BrettFounder★★★★★

“When I joined in February, I had made $0 with my creator business. In July I crossed 20K followers on LinkedIn and 3K newsletter subscribers, and closed a sponsorship deal that pushed my creator business into five figures for the year.”

Tyler SuomalaTyler Tactics★★★★★

“So impressed with this membership experience. Don't think there's anything better out there for creators who want to level up.”

Mathilde LeoHead of Community, Circle★★★★★

“I'm a couple of weeks in, and I can confidently say it's worth the investment. It's made me better.”

Peter BaronCEO, EKC Literacy★★★★★

“This community has been getting better and better since I joined. You can tell Jay is focused on putting together a great experience for a great group of people.”

Kyle AdamsWeb designer, Kit team★★★★★

“Jay's the real deal, and our community is filled with smart, kind souls.”

Melvin VarghesePsychologist and course creator★★★★★

“Being a professional creator is tough. I'm so grateful for fellow creators to grow alongside and learn from together.”

Kevin ShenThe Studio Guy★★★★★

Who our members serve

From grape growers to microchip designers.

Lab members serve a remarkably diverse range of audiences. On a single call, we had creators serving winegrape growers, lacrosse goalies, technical executives, and microchip designers. Your audience doesn't have to look like anyone else's to fit in here.

Who do you make things for?

We’ll see if there’s a match.

A few of the audiences our members make things for:

Accounting firm owners
Early American history buffs
Adults looking for friends
Aspiring pilots
Neurodivergent adults
Adventure motorcyclists
Apple power users
Obsidian users
Candle makers
Lacrosse goalies
Photographers
Screenwriters
Visual artists
AI builders
Spanish learners
Fiddle players
Crafters
Laser engravers
Community builders
Cybersecurity learners
Data scientists
Foley artists
Designers and animators
Web designers
Video editors
Elementary math teachers
Teachers changing careers
Fantasy football players
Home pizza makers
Football coaches
Cross country coaches
Women musicians over 40
Adult piano learners
Gen Z professionals
Winegrape growers
Home cooks
Homesteaders
Movement and fitness fans
Orthodontists
People getting sober
Microchip designers
People with chronic illness
Personal finance nerds
Stock investors
Real estate investors
Podcasters
Oncology pharmacists
Streaming companies
Travel lovers

Plus dozens more members serving creators, founders, coaches, and professionals of every kind.

Your future peers

A room full of professional creators.

Who's actually inside, by the numbers.

Live numbers · updated daily

Median monthly revenue: $13K
Average monthly revenue: $22.6K
Earn a living from their creator business: 67%
Median email list: 7K
Have employees or contractors: 63%
Countries: 27

Monthly revenue

125 members answered

16%Under $5K
18%$5K–10K
32%$10K–25K
22%$25K–50K
13%$50K+

Years creating

9%<1
4%1
16%2
12%3
11%4
48%5+

Where they publish

Members build on several at once

Email95%
LinkedIn66%
YouTube64%
Instagram47%
Podcast37%
X / Twitter19%

How they make money

Most run more than one

Digital Products64%
Services60%
Memberships55%
Cohorts & group programs45%
Sponsorships40%
Affiliates30%

Around the world

31%outside the US

United States 69%
United Kingdom 5%
Canada 4%
Spain 2%
Germany 2%
Netherlands 2%

From the profiles of The Lab's 179 Full-Time members. Figures update daily; the map shows cities, never people.

Membership

Find your peer group.

Each tier is its own room of creators at your stage, so the advice you get fits the business you actually have.

Full-Time Creators

$2,000 / year

or $600 a quarter

For creators whose creator business is their living, and who want peers at the same stage.

Who qualifies$100K+ a year in non-service revenue

Learning

Every Creator Science course and workshop
CreatorHQ, our Notion operating system
Monthly behind-the-scenes Retros from Jay

Community

The full Lab community and platform spaces
Twice-monthly Office Hours and Hot Seats with Jay
Expert and member-led workshops
Member-led small-group masterminds
Invitations to Lab Offline events
The Lab Concierge: Matchmaking and member perks
Private podcast feed of every recording
Trusted Partners directory

Join the waitlist

Already applied? Check your status

Team Builders

$7,500 / year

or $2,000 a quarter

For creators building a team, in a small group of 6–8 at your stage. The next group starts December 14.

Who qualifies$500K+ a year, and building a team

Everything in Full-Time, plus

A group of 6–8 creators who are at a similar stage
A two-hour session every month, facilitated by David Spinks
Jay participating in every session, building the Creator Science team alongside you
A private space in The Lab for the group
An in-person retreat on Sunday, March 7, 2027, with your Offline ticket included

For your team

Your specialists grouped with people in the same role on other creators’ teams, like operations, community, and social
Calls for operations leads, organized by Anna, our integrator
Private spaces in The Lab for your team members
The Creator Science team participating alongside your team members
Access to the courses, workshops, and resources in the Study

Join the waitlist

Already applied? Check your status

★★★★★
“I joined 45 days ago and I already made money back.”
**Gannon Meyer**Instagram creator

14-day money-back guarantee

If you don't feel at home inside The Lab in the first two weeks, we'll give you your money back. No questions asked.

Your host

Jay Clouse builds beloved communities.

Jay organized his first Startup Weekend in 2012, then built Unreal Collective, a community of 110+ members around the world that was acquired by Pat Flynn and SPI in 2020. He led SPI's Community Experience team before starting Creator Science.

He brings all of it to The Lab, which he's determined to make one of the best communities on the internet.

$3.28 million in creator earnings
2,483,432 podcast downloads
LinkedIn Top Voice7 LinkedIn Learning courses
2 company exits1 kid at home (another on the way)

subscribers: 145,641
subscribers: 65,843
followers: 64,580
followers: 55,764
followers: 13,028
followers: 7,529

Investor in

Kit
Kick
Carry
Maven
RightMessage
Beast Industries
Gumroad
Figure
Gifthealth
Stack Health

FAQ

Questions, answered.

★★★★★
“The Lab has saved me so much money and pain in less than 2 days.”
**Soph Hirst**Gen Z career coach

I've been accepted. What happens next?

Enrollment opens on the 1st of every month and stays open through the 5th. When doors open, you'll get an invitation by email with your link to join. You can check where your application stands at any time on your status page.

What times are the live sessions?

Most sessions run between 9am and 3pm ET, many around noon ET (9am PT, 5pm GMT). Everything is recorded and released to a private podcast feed, and we have members in Asia, Australia and New Zealand who've renewed for years.

What if I don't have much time right now?

Every member is busy. The Lab is designed to be a resource, not a task. Use it for inspiration, to get unstuck, or to get feedback on a sales page, and you'll get a lot out of it. The goal is a few high-value insights a year that make the membership pay for itself. (We bet you'll spend more time inside than you think.)

Do you offer monthly or payment plans?

Memberships are annual. We're focused on deep relationships between members, so we look for creators ready to commit for 12 months. If the price feels like a stretch right now, we'd rather you wait than feel stressed by it.

What makes The Lab different from other creator communities?

Most communities are about connection or content. The Lab is about experimentation and growth: you're not just networking, you're seeing what's actually working right now, with real numbers from professional creators.

What kinds of creators are inside?

YouTubers, newsletter writers, podcasters, course creators, community builders, coaches and authors. They're serious about their craft, curious about what works, and generous with what they learn.

How involved is Jay?

Very. Jay hosts Office Hours and Hot Seats, shares monthly Retros, and is in the community every day. But the real magic comes from the members.

What if it isn't for me?

If you don't feel at home inside The Lab in the first 14 days, we'll refund you. No questions asked.

Your future peers are waiting

Stay at the edge of what's working today.

Join the waitlist